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Reimagining Marketing Communications Via Storytelling

Drew Neisser for
Advertising Age
June 1, 2016
CMO Spotlight: Douwe Bergsma, Georgia-Pacific. Weaving storytelling into a marketing strategy can give your campaigns longevity and renewed engagement. Here to illustrate this is Douwe Bergsma, CMO of Georgia-Pacific. Storytelling was a major strategic change for his company and helped its work earn a place among Co.Create's most creative ads and Ad Age's Creativity 50,...
The Drew Blog

  • Meet Michael Mendenhall, CMO of Flex

    29 August 2016 | 2:23 pm
    Reinventing your brand is a lot harder than it sounds. Legacy perceptions, perhaps one’s that you worked for years to engender, are extremely hard to dispel.  Xerox spent years trying to convince us they weren’t just a copier company with modest success. Then there’s the need to get both management and employee buy-in which can be as […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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