Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Wednesday, Oct 15, 2014 Paul O'Swath
1.  Social network campaigning A new study by the Facebook Data Science Team reveals what politicians are talking about...Read More
Friday, Oct 10, 2014 Paul O'Swath
1. Keeping up with the mobile generation. A new survey finds that 74% of Millennials say social media helps them stay up to...Read More
Untitled Document

TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

SEPTEMBER 2014

NEW NUMBERS FOR 2015

We've counted up a multitude of new numbers lately that we thought were worth calling to your attention, including our new office number: 646-838-9000. We hope these figures help you recalibrate your 2015 marketing plans.

READ IT

1015.2014
Drew Neisser, Forbes.com
The CMO's Short Guide To Personal Brand-Building
Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned–especially when they become suddenly unemployed around 50 years of age, two fearsome and often concurrent inevitable events.
10.07.2014
Drew Neisser, Social Media Today
5 Ways to Fix Your Social and Content Marketing Problems
When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the case for a fresh - five-part approach - one that brings social and content together into a strategically sound powerhouse.
10.06.2014
Drew Neisser, Social Media Today
How Social Media and Content Marketing Fail—and How to Fix the Problems
The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of “earned” impressions, thus making the whole process unbelievably cost -effective. In reality, only a small percentage of CMOs believe their social media activities are cost-effective and delivering expected results at scale. Before getting to the solutions (and there are several), let’s review the failed promises one by one.
09.18.2014
Drew Neisser, Social Media Today
The Best Hyperlapse Videos
On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.