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Seeing Your Way to the Right Positioning

Drew Neisser for
Advertising Age
November 15, 2017
When Doug Zarkin grabbed the reins as CMO of Pearle Vision five and a half years ago, he found a 55-year old brand that was "stuck in the death spiral of where brands never want to live -- in the middle." By Zarkin's count, the brand had gone through 10 different positions, 10 different reasons...
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The Drew Blog

  • Episode 52: Preparing for the 2018 CES

    20 November 2017 | 2:00 pm
    If you’ve ever attended Consumer Electronics Show (CES) then you know it is a beast of a show with more than 4,000 exhibiting companies and covering the 2.6 million square feet of exhibit space is next to impossible especially as you ...read more
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