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How to Reinvent Your Brand

Drew Neisser for
Advertising Age
September 7, 2016
CMO Spotlight: Michael Mendenhall, Flex Fall is all about turning over a new leaf -- literally, but often metaphorically as well. This could mean a change of heart, a late sprint toward a New Year's resolution or the decision to rebrand oneself. So, as we approach a new season, it's only fitting that this week's...
The Drew Blog

  • How Brands Do Good in School

    31 October 2016 | 8:12 pm
    Both of my older brothers learned to diagram sentences from Mrs. Armitage, an unforgettable 7th grade English teacher at Heinz Kaiser junior high in Costa Mesa, California.  Not I. By the time my turn came around, this diminutive Southern-born chain-smoking firecracker with the gravelly voice that turned a-r-m into “airem,” was already suffering from lung cancer […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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