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Breaking the Barriers Between Marketing and Product Development

Drew Neisser for
Advertising Age
September 14, 2016
CMO Spotlight: Kieran Hannon, Belkin International If you've ever wondered to yourseself, "How can I make this product better?" you were probably asking the wrong audience. Or at least that's what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a...
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The Drew Blog

  • Embracing the Art & Science of Marketing

    9 February 2017 | 4:24 pm
    When I first met Dan Marks in 2011 during his days as CMO at First Tennessee Bank, he blew me away with a model his team had built that accurately predicted the impact of an increase or decrease in ad spending. This was a particularly useful model as the bank like most businesses at the […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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