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Breaking the Barriers Between Marketing and Product Development

Drew Neisser for
Advertising Age
September 14, 2016
CMO Spotlight: Kieran Hannon, Belkin International If you've ever wondered to yourseself, "How can I make this product better?" you were probably asking the wrong audience. Or at least that's what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a...
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The Drew Blog

  • Why Big Ideas Still Matter

    22 February 2017 | 7:42 pm
    Every once in a while I stumble upon a marketing campaign that makes me proud of my chosen profession.  You see, after more than three decades in this business, I still believe that great marketing can be a force of goodness for both brand and society.  Admittedly it’s a lofty goal and not one a […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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