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How to Reinvent Your Brand

Drew Neisser for
Advertising Age
September 7, 2016
CMO Spotlight: Michael Mendenhall, Flex Fall is all about turning over a new leaf -- literally, but often metaphorically as well. This could mean a change of heart, a late sprint toward a New Year's resolution or the decision to rebrand oneself. So, as we approach a new season, it's only fitting that this week's...
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The Drew Blog

  • Marketing Clean Water, A Career Journey

    22 September 2016 | 9:10 pm
    My son asked me the other day, “Which superpower would you prefer Dad, teleporting or flying?”  I knew my answer right away but I was surprised when he told me most of his friends choose the other option.  As it turns out, these folks just want to get to where they want to go which […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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