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Breaking the Barriers Between Marketing and Product Development

Drew Neisser for
Advertising Age
September 14, 2016
CMO Spotlight: Kieran Hannon, Belkin International If you've ever wondered to yourseself, "How can I make this product better?" you were probably asking the wrong audience. Or at least that's what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a...
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The Drew Blog

  • Episode 8: Delivering Emotional Connections at Retail

    19 March 2017 | 3:28 pm
    Rich Honiball, is the CMO of the Navy Exchange (NEX), which generates over $2 billion in sales through over 300 retail stores worldwide that range from a 200 square foot “Micro Market”, a 24/7 vending operation, to a 200,000 square foot flagship store “that looks like a department store attached to an electronics store attached […]
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