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Breaking the Barriers Between Marketing and Product Development

Drew Neisser for
Advertising Age
September 14, 2016
CMO Spotlight: Kieran Hannon, Belkin International If you've ever wondered to yourseself, "How can I make this product better?" you were probably asking the wrong audience. Or at least that's what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a...
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The Drew Blog

  • Episode 35: Transforming into a Design-Led CMO

    20 August 2017 | 4:00 pm
    Marketers are often challenged with advertising a product as it exists. Even if that product has a glaring need or opportunity for improvement, there’s nothing the marketing team can do about it. Fortunately, Rambus CMO Jerome Nadel has something to ...read more
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