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Reimagining Marketing Communications Via Storytelling

Drew Neisser for
Advertising Age
June 1, 2016
CMO Spotlight: Douwe Bergsma, Georgia-Pacific. Weaving storytelling into a marketing strategy can give your campaigns longevity and renewed engagement. Here to illustrate this is Douwe Bergsma, CMO of Georgia-Pacific. Storytelling was a major strategic change for his company and helped its work earn a place among Co.Create's most creative ads and Ad Age's Creativity 50,...
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The Drew Blog

  • Meet Tom Klein, CMO of MailChimp

    23 August 2016 | 2:30 pm
    Jim Collins famous “hedgehog” concept proposed that great businesses were greater still because of their profound focus, doing one thing better in their marketplace than anyone else. Recently, a number of service companies have taken a not so obvious way to become better at their core business and that’s by operating businesses in other areas. […]
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Saw A Good Idea

Facebook Favors Friends and Family

Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...read
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