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Reimagining Marketing Communications Via Storytelling

Drew Neisser for
Advertising Age
June 1, 2016
CMO Spotlight: Douwe Bergsma, Georgia-Pacific. Weaving storytelling into a marketing strategy can give your campaigns longevity and renewed engagement. Here to illustrate this is Douwe Bergsma, CMO of Georgia-Pacific. Storytelling was a major strategic change for his company and helped its work earn a place among Co.Create's most creative ads and Ad Age's Creativity 50,...
The Drew Blog

  • Q&A with Evan Greene, CMO of The Recording Academy

    26 June 2016 | 3:00 pm
    The Grammys have brought us some of the best moments in television, and the most spectacular performances in music. From Michael Jackson’s moonwalk across the stage in ’88 to the Elton John and Eminem duet in ’01, and most recently Lady Gaga’s tribute to David Bowie, the Grammys have been the place for historical moments […]
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Saw A Good Idea

The New Rules of Social Customer Service

It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer...read
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