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Friday, May 22, 2015 Craig McGowan
1) Facebook IQ shares the blueprint for successful summer branding.  Photo courtesy of SocialTimes As people head...Read More
Friday, May 15, 2015 Craig McGowan
1) Why courting enthusiasts can take your brand to the next level.  Image courtesy of Adweek Marketing-inspired word...Read More
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NEWSLETTER
MAY 2015

ONE OF A KIND

For years, this newsletter has been offering the sharpest insights we could gather from around the marketing world, edited in our pithiest prose. This month, we're going to let the words of Daniel Lubetzky provide the insights; all gleaned from our CEO's recent interview with the founder/CEO of KIND Snacks and author of Do the Kind Thing.

READ IT

05.21.2015
Drew Neisser, Social Media Today
CMO of the Week: Innovating Tradition with Martine Reardon, Macy’s
While it’s okay for the average person to fall a little behind the times with new technology as the years pass, brands don’t exactly have that luxury. Take Macy’s, for example. The department store has been a part of most Americans’ lives, in one way or another, for decades. Not just as a ubiquitous retailer and mall staple, but as a producer of televised parades, fireworks and countless fond childhood memories. Its flagship store in New York City is a tourist attraction in itself.
05.20.2015
Drew Neisser, CMO.com
Open Your Mind To The ‘Audacious AND’
Every time I get out of the office, I’m reminded how much more I need to get out of the office.

Don’t get me wrong–I am fortunate to have a terrific work environment. It’s just that attending carefully curated conferences are the equivalent of superhero transfusions: You walk in feeling like Clark Kent and leave ready to leap tall problems in a single bound.

05.14.2015
Drew Neisser, Social Media Today
CMO of the Week: Seeing Green by Going Green with Tom Santora, CMO of Omni Hotels & Resorts
Corporations may or may not “be people,” depending on the political leanings of who you ask, but to appropriate a phrase from Lincoln, they can at least be “for the people.” That’s the idea behind Corporate Social Responsibility (CSR), that much-criticized area of activities meant to reveal a more altruistic side of a big company — think environmental clean ups, community investment, doing good beyond what’s required by law.
05.2015
Drew Neisser, The CMO Club
TURNING THE SPOTLIGHT AROUND: PETE KRAINIK INTERVIEWS DREW NEISSER
In partnership with The CMO Club, Drew Neisser, CEO of the social/marketing firm Renegade, has interviewed and written about nearly 100 club members. As you might imagine, Drew has amassed a range of insights on marketing overall as well as specific thoughts on CMO effectiveness. Some of these came to light at the recent roundtable of CMO Award winners that Drew moderated so we thought this was a good time to turn the spotlight around.
05.07.2015
Drew Neisser, Social Media Today
CMO of the Week: Shannon Smith, Former VP of Loyalty and Retention Marketing at J. Crew
Aside from some improbably proportioned humans walking this earth on whom even a potato sack looks glamorous, the rest of us are inevitably doomed to much trial and error when it comes to building a wardrobe. Then again, there’s that thing called tailoring. Taking ill-shaped garments and transforming them into a second skin, reducing the number of items needed in the closet in the first place, a good tailor is valued by anyone who treasures not only his or her clothing, but also efficiency.