June 1, 2016
CMO Spotlight: Douwe Bergsma, Georgia-Pacific. Weaving storytelling into a marketing strategy can give your campaigns longevity and renewed engagement. Here to illustrate this is Douwe Bergsma, CMO of Georgia-Pacific. Storytelling was a major strategic change for his company and helped its work earn a place among Co.Create's most creative ads and Ad Age's Creativity 50,...