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Breaking the Barriers Between Marketing and Product Development

Drew Neisser for
Advertising Age
September 14, 2016
CMO Spotlight: Kieran Hannon, Belkin International If you've ever wondered to yourseself, "How can I make this product better?" you were probably asking the wrong audience. Or at least that's what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a...
The Drew Blog

  • Episode 34: The Power of Storytelling

    13 August 2017 | 4:00 pm
    It’s not easy to get a breakthrough marketing strategy off the ground; it’s even more difficult to kick start a new idea in a highly regulated industry. This roadblock didn’t stop Manny Rodriguez, CMO of UCHealth, from developing an eye-opening ...read more
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