December 17, 2013
Marketing to today’s consumers is like writing a choose-your-own-adventure book; so far gone are the days of the linear purchase cycle. Consumers are accessing information whenever and wherever they want from dozens of different devices.…read
December 11, 2013
When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile…read
December 4, 2013
Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define,…read
September 12, 2013
Amid great anticipation, Apple executives introduced two new iPhone models and a new mobile operating system on Tuesday. Below is a recap of what we can expect from Apple’s new offerings. The new iOS 7…read
August 23, 2013
Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion…read
July 26, 2013
Busy week? We bring you six bits of information that you might have missed. 1) Surprise! Not many businesses believe social is important. – MIT Sloan Management Review and Deloitte surveyed 2,545 business professionals in 99 countries on…read
July 12, 2013
In this week’s social media roundup, we scoured the Internet for the stories you may have missed and have found six that are worth a read. 1) Some banks miss the mark with older customers’ online…read
June 26, 2013
In more Twitter news, the company’s interactive Amplify program welcomes a new client, television giant Viacom. Viacom will soon have the ability to deliver ad-supported video content from networks like MTV, VH1, CMT and Nickelodeon…read
June 13, 2013
Yesterday, Twitter released a public analytics dashboard to all users in a move that they hope pushes more users to adopt their ads platform. To access the analytics platform you must go through Twitter ads…read
June 10, 2013
Welcome to the Apple Announcement Roundup! In anticipation of the Apple Worldwide Developers Conference, which kicks off today in San Francisco, we’ve rounded up a timeline of some of Apple’s major announcements throughout the years.…read
May 20, 2013
Google I/O 13, Google’s annual developer conference, happened last week, and I had the fortune of following a few great people on Google+ through their experiences at the conference. There was a lot of talk…read
April 15, 2013
Social media has provided brands, regardless of industry or size, the opportunity to connect directly with their community of supporters. The brands that are most successful on social provide relevant, engaging content to their fans,…read
April 9, 2013
Facebook announced their new Android-only app called Home last week to mixed reviews and new challenges. Facebook founder Mark Zuckerberg called it a “family of apps” that push your content directly into a user’s face…read
April 1, 2013
Google took full advantage of April Fools this year with almost every major app having a great gag. First is Google Nose, where search integrates with 15 million “scentabytes.” You can even smell “success!” Althought…read
March 22, 2013
A new feature you may have seen on Facebook caught our eye this week. A friend posts an article on Facebook and you comment, then… BAM! “Like Page” pops up. Good news for brands! The…read
March 19, 2013
Search Engine Optimization is the language of the Internet. The rules consistently change and everyone has a point of view on how to do it best. There is also the big debate of whether web…read
March 12, 2013
“How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.” – Mark Zuckerburg Facebook revealed it would be rolling out big…read
March 5, 2013
To friend or not to friend—a perpetual social media question. If you work in client service, or have clients in some capacity, you’ve probably run into this particular dilemma of becoming friends with your clients…read
February 20, 2013
A new platform called TubeRank claims that it has found the formula for viral videos! After a year-long study of videos on YouTube, they have categorized and compartmentalized the seemingly elusive viral video into what…read
February 8, 2013
YouTube announced Monday that they are making what we believe to be EPIC changes to the channel options. Other than an overall layout change, there are two new features that we at Renegade are excited…read
February 7, 2013
Graph Search is officially here! That is, it’s available for individual users, but we know that won’t stop you, the savvy marketer, from thinking about how you can use it. We know you’re ready to…read
February 1, 2013
Though the big game is days away, major corporations like Coke, Mercedes, Audi, and Carl’s Jr. have already begun playing the field for the hearts of the 111 million viewers. Aside from the earned media…read