November 4, 2015
The personalization of branded content has gotten, well, a little bit more personal. In an age where consumers are increasingly buying products to construct an identity or find public validation, Adictik (a Barcelona-based startup), is…read
October 28, 2015
Content marketing has come to define, albeit to a certain extent, the kind of work we do in our industry. In fact, the term “content marketing” actually contains social media marketing within it, since social…read
October 20, 2015
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation’s chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn…read
October 15, 2015
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact,…read
October 12, 2015
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter…read
September 9, 2015
What is it? Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals.…read
August 14, 2015
1. “Boxes” Redesigns Organization: A Discovery Platform for Belongings   Photo courtesy of Social Times A new app named “Boxes” is designed to help users organize their personal belongings, as well as have the option to…read
August 7, 2015
1. The Five C’s of Social Media Success Photo courtesy of SocialTimes SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline…read
July 31, 2015
1. 6 Pinterest Marketing Tips You Can Use Today Photo courtesy of Social Media Today Only five percent of U.S. businesses are active on Pinterest, despite the platform proving effective in driving sales. Check out…read
July 28, 2015
Do you find yourself getting distracted when you’re scrolling through your social media feeds and rapidly jumping from one platform to the next? You are not alone – in fact, humans have a smaller attention…read
July 27, 2015
1. 3 Creative Ways to Use Twitter Hashtags to Promote Your Business Photo courtesy of SocialTimes Many brands make use of relevant hashtags, but hashtag strategies such as encouraging loyal customers to create content can…read
July 21, 2015
Some of life’s most precious moments can pass you by while you are staring at your phone. With multiple social media channels available at our fingertips, sharing, chatting, tweeting and engaging with others has become…read
July 17, 2015
1. Report: Sporting Events and Concerts Are the Most Social Photo courtesy of SocialTimes Live events are becoming increasingly social. While sporting events and concerts see some of the highest engagement, many other types of…read
July 16, 2015
Subway has chosen to part ways with its fifteen-year spokesman, Jared Fogle, due to his alleged connection with a child pornography investigation. Since an FBI raid at Fogle’s Indianapolis home on July 7th, the fast…read
July 10, 2015
1. When to Post to Facebook and Twitter for Maximum Responses Photo courtesy of SocialTimes Klout and Lithium Technologies found that maximum engagement for Twitter and Facebook is between 7 and 8 p.m. Discover more…read
July 9, 2015
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to…read
July 1, 2015
The morning of Friday, June 26th, the Supreme Court of the United States (SCOTUS) legalized same-sex marriage nationwide. By 3 PM that afternoon, there were 2.6 million tweets using the hashtag #LoveWins, and that number…read
June 30, 2015
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing…read
June 29, 2015
1. Instagram Updates Explore Page, Adds Places to Search Photo courtesy of SocialTimes Instagram’s new update allows users to search places and view real-time trending hashtags on the Explore page. The Explore page will also…read
June 26, 2015
The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in…read
June 19, 2015
1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears   Photo courtesy of Social Times 87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of…read
June 18, 2015
1. Facebook Engagement Declines For Top Brands Despite the fact that the top 10 brands on Facebook have been creating more posts to reach their audience, a new study has shown that the top brands…read
June 18, 2015
With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about? Snapchat hopes to capitalize on the limited attention…read
June 12, 2015
On Monday in San Francisco, Apple’s Worldwide Developers Conference featured several software updates, app improvements and a subscription music service. Here’s the rundown in case you missed the live stream.   Photo courtesy of TechCrunch…read
June 12, 2015
1. 3 Surprising Benefits of Scheduling Your Tweets    Photo courtesy of AdWeek Scheduling your Tweets ahead of time helps to create a stronger and more consistent brand voice, allows you to be creative and…read
June 5, 2015
1. Users Score Meerkat, Periscope Highly For Social Events  Photo Courtesy of TechCrunch Only 21% of adults say that they’re interested in Meerkat or Periscope. Find out why these people want to use it here.   …read
May 29, 2015
1) Not one brand ranks in the Top 100 for YouTube   Image courtesy of Adweek Native YouTube creators have loyal followings most brands can only dream of. To keep from falling too far behind,…read
May 22, 2015
1) Facebook IQ shares the blueprint for successful summer branding.    Photo courtesy of SocialTimes As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who…read
May 15, 2015
1) Why courting enthusiasts can take your brand to the next level.    Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention…read
May 8, 2015
1) Has ‘Mobilegeddon’ affected your site’s traffic?    Photo courtesy of Adweek Here’s how its affecting others.   2) Marketers asked, Twitter listened.   Photo courtesy of Adweek Video auto-play is coming in late June.…read
May 1, 2015
1) The lowdown on how to market to millennial parents Image courtesy of Adweek As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules,…read
April 24, 2015
1) A new app Clear rids the ghosts of your social media past Photo courtesy of Mashable Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click…read
April 17, 2015
1) If your company sounds like it was named using an Ouija board, it might be time to rename   Photo Courtesy of Adweek Experts agree that quirky names are out. Follow these guidlines to…read
April 10, 2015
1) Social media ad spending has hit its saturation point Photos courtesy of MediaPost Global ad spending on social networks drops from 41% to an expected 29% Read more…   2) You should be leveraging the power of…read
April 3, 2015
1) Messaging apps are the apps that stay the longest on users’ phones     Photo Courtesy of Social Times Retention rates for messaging apps were 5.6x better than the average app after 12 months.…read
March 27, 2015
1) Facebook Developer Conference Summary   Photo Courtesy of AdWeek Here are the 5 major things coming out of the conference that you should know about.   2) Burnbook App Photo Courtesy of Mashable Mean…read
March 20, 2015
1) You can now pay your Facebook friends via Messenger!   Photo Courtesy of Mashable The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read…read
March 13, 2015
1. Twitter experiments with ‘TV Timelines’ Photo Courtesy of Mashable Think of TV Timelines as TweetDeck (which is owned and operated by Twitter) for TV. The interface is separated into three columns or panes that…read
March 6, 2015
1. Why your Facebook Page may soon see a dip in number of likes   Photo courtesy of Social Times Facebook announced that, starting March 12, it will begin removing “inactive” users from a page’s…read
March 4, 2015
1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes Photo courtesy of Adweek.com U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus…read
February 18, 2015
1) Sweden is the World’s Most Romantic Country, Says Twitter   Photo Courtesy of Social Times Twitter tracked Tweets mentioning the phrase “I love you” in over 100 different countries and found that Sweden was…read
February 6, 2015
1) Coke Suspends Automated Campaign After Being Tricked Into Tweeting from ‘Mein Kampf’ Photo Courtesy of Flickr Coca-Cola has suspended the automated tweeting that’s a core part of its #MakeItHappy campaign, after a Gawker prank.…read
February 4, 2015
1) Pinterest Expands Promoted Pins, Enhances Brand Presence  Photo Courtesy of MediaPost Expanding its Promoted Pins business, Pinterest is testing ads in users’ home feeds and other locations. Read more…   2) Consumers ‘Blind’ To Branded Content…read
January 16, 2015
1) Facebook at Work prepping for its release Photo Courtesy of Social Times A few select pilot partners are now able to test the Facebook at Work application, which will have similar elements as Facebook.…read
January 14, 2015
  1) Amber Alerts to appear in Facebook’s News Feed Photo Courtesy of Social Times Facebook teamed up with the National Center for Missing and Exploited Children to aid in the search for missing children. …read
January 9, 2015
1) Golden Globes is getting social Photo Courtesy of AllFacebook This Sunday night the Golden Globes will be incorporating two new social aspects into their event — a Facebook Booth on the red carpet, where…read