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Social News Roundup | November 21, 2014

  
  
  
  
  

1. You Can Now Share Tweets Via Twitter Direct Message 

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Photo courtesy of Recode

Twitter now allows users to privately share content posted publicly on Twitter via direct message — something that was previously done mostly via e-mail. Read more...

 

 

2. Obama Uses Facebook To Announce Immigration Speech 

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Photo courtesy of USAToday

White House spokesman Josh Earnest says, “This was an opportunity for us to reach hundreds of thousands, if not millions of people,” and it did just that! The video reached more than 1.2 million users in under an hour. Read more...

 

3. Publisher Sites That Do Not Allow Commenting Lose Up To $30m In Revenue 

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Photo courtesy of WikiCommons

Recent data shows that more comments = more page views = more ads served, so when publishers disable comments on their content, they’re losing out on a lot of money.  Read more...

 

4. It Is Now Easier To Embed Vines In WordPress

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Photo courtesy of VentureBeat

To encourage the sharing and embedding of Vines, Twitter released a WordPress plugin yesterday that allows users to more easily upload their videos to the popular blogging platform. Read More...

 

5. Sick Of Holding Your Phone Up To The TV Screen To Record A Clip?

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Photo courtesy of LostRemote

Clippit, a new app that launched in Google Play and the Apple App Store this week, now allows you to easily clip and share up to 30 seconds of broadcast TV. Read more...

 

6. Dove, Friskies And Kohl’s Top The Love List 

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Photo courtesy of AllFacebook

Hootsuite recently created a “Love List” that scores brands on their number of brand mentions, sentiment score and conversations about the brand that included the word “love.” Check out the top 10 brands...

 

 

Social News Roundup | November 20,2014

  
  
  
  
  

1. In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook

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Photo Courtesy of Newsroom.fb

After Facebook spent some time analyzing its data to better understand what users like to see in their news feeds, they found that the content users considered “too promotional” was actually coming from pages they like, rather than ads. So, what does this mean? Facebook pages that post promotional content will see a significant decrease in their organic distribution beginning in 2015. Read more...

2. Facebook Mobile Ads Are The Way To Go During The Holiday Shopping Season

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Photo Courtesy of AllFacebook

New research has found that 75% of social media users who interact with ads are most likely to do so with mobile ads on Facebook. Expect prices for these types of ads to soar! Read more... 

3. Tumblr and Pinterest are Two of the Fastest Growing Social Media Sites

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Photo Courtesy of MediaBistro

New data shows that during the past 6 months Tumblr, Pinterest and Instagram have grown 120%, 111% and 64% respectively whereas Twitter has only grown 26% and Facebook only 2%. Read more...

4. Changes In Tumblr’s Format Upsets Its Core User Base

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Photo Courtesy of SocialTimes

Yahoo acquired Tumblr 18 months ago and just recently decided to introduce video ads to derive revenue from the site. This resulted in a lot of angry Tumblr users, with over 500,000 signatures on a Change.com page petitioning the recent changes. Read more... 

5. Snapcash Allows You To Pay Friends In The Blink Of An Eye

Video Courtesy of https://www.youtube.com/user/OfficialSnapchat/videos

After inputting their debit or credit card information, Snapchat users can now easily send money to each other in private messages via a new feature called Snapcash. This is Snapchat’s first ever partnership with another company. Read More...

6. Local Facebook Page Engagements > Global Facebook Page Engagement 

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Photo Courtesy of AllFacebook

A new study has found that local Facebook pages receive 107% more interactions than global pages. Read more...

7. Facebook At Work 

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Photo Courtesy of Pixabay

Facebook is working on a website called “Facebook at Work,” which will allow users to “chat with colleagues, connect with professional contacts and collaborate over documents.”. Read more... 

8. Facebook Releases Facebook Groups App

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Photo Courtesy of AllFacebook

According to Facebook’s co-founder and CEO, Mark Zuckerberg, around 700 million users interact with Facebook groups on a monthly basis. The new stand-alone app is meant to help users share information with their groups more easily and quickly. Read more...

 

Social News Roundup | November 14, 2014

  
  
  
  
  

1. Need to “Say Thanks?”

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Photo courtesy of AllFacebook

Facebook introduces a new feature called “Say Thanks” that lets users send personalized thank-you video cards to their Facebook friends. Read more…

 

2. Time For A Twitter Overhaul!

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Photo courtesy of MediaBistro

Some of the new improvements coming to Twitter include Instant Timeline, Timeline Highlights, better direct messages, video sharing and news alerts. Read more…

 

3. Google Announces New YouTube Music Subscription Service 

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Photo courtesy of Mashable

The service, known as YouTube Music Key, is currently invite-only for a six-month beta test but is expected to be widely available in early 2015. Read more…

 

4. Pinterest Doubles Its Male User Base

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Photo courtesy of SocialTimes

Changes such as hiring former Unilever VP David Rubin, introducing gender targeting for pins, and partnering with companies like The Home Depot have helped Pinterest attract men to what was formerly a female-dominated social media site. Read more…

 

5. Social Media Killed SEO? #False.

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Photo courtesy of MediaBistro

Twitter recently implemented changes that give Google and Bing easier access to 50,000 popular hashtag pages, leading to an increase in the number of logged-out visitors to Twitter from 7.5 million to 75 million per month (wow!). Read more…

 

6. Clickbait Content Shared Less Often Than Non-Clickbait Content

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Photo courtesy of SocialTimes

Clickbait headlines may not actually be the way to go in creating shareable content, given new research showing that clickbait links generate less than half the retweets that non-clickbait posts generate. Read more…

  

Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more…

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read more…

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read more…

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read more…

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nation’s leading women’s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read more…

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read more…

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read more…

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read more… 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories – optimists, explorers and realists. Read more…


 

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 

2. Cruisin' with faster WiFi

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With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read more…

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read more…

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read more…

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone — Social Media Champions. Read more…

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&M’s reigns supreme as the most popular candy on social media for Halloween. Read more…

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read more…

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read more…

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ‘Hacksmopolitan’ and it’s already seeing a 53% bump in shares than Cosmo page posts. Read more…

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ‘like’ on. Oh, and the hashtag #shopmjb. Read more…

Social News Roundup | October 29, 2014

  
  
  
  
  

1.  Snapchat’s freaky first ad
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Snapchat releases its first ad for the film, Quija. Read more…

2.  Faecbook adds bidding options
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Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific consumers. Read more…

 3.  Social media for marketing on the rise.
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Study reveals that 88% of U.S. companies are using social media for marketing, expected to rise to 89.5% by 2016. Read more… 

4.  A picture is worth more than 140 characters.
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The images your brand uses goes a long way in brand building. Learn how to make a 140 character have the impact of 1000 words by using photos. Read more…

 5.  WhatsApp with that?
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Facebook reveals that it sold almost $13.8 billion in equity in recent WhatsApp acquisition. Read more… 

6.  Swipe right (or left) for premium
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Tinder hopes to make a profit with offering a premium service, not ads. Read more… 

7.  Facebook for the ages
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With 76.8% of the internet population in its grasp, Facebook takes the crown for the number one social network in the U.S for all age groups except 14-17. Read more… 

8. Marketing World Series
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A marketer’s guide to the World Series and how to maximize brand exposure during the Fall classic. Read more…

 

9. A Phan-tastic Idea
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YouTube star Michelle Phan promotes her book, chapter by chapter. And it worked. Read more…  

10.  Momma, don’t quit!
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A new study reveals that 53% of mothers considered quitting social media altogether. Read more…

 

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

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Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

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Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

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The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

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A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

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If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

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Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

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Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

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Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

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A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

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Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

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The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

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If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

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In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

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