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Social News Roundup | March 27, 2015

  
  
  
  
  

1) Facebook Developer Conference Summary

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Photo Courtesy of AdWeek

Here are the 5 major things coming out of the conference that you should know about.

 

2) Burnbook App

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Photo Courtesy of Mashable

Mean Girls' 'Burn Book' has come to life in app form, and it’s just as bad as you would think. Read more...

 

3) For Pinterest, focus on the Moms

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Photo Courtesy of Social Times

See how brands like Verizon tailored their content on Instagram for the platform's “mom demographic”. Read more…

 

4) Gap releases a micro-series of Spring-related IG videos

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Photo Courtesy of AdWeek

Check them out here.

 

5) The hard numbers behind the value of online business reviews

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Photo Courtesy of Social Times

62% of online consumers are more likely to do business with a company after reading a positive review. Read more...

 

6) Forget March Madness, it’s all about Brand Madness

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Photo Courtesy of AdWeek

Brands’ Twitter clicks and Facebook engagements are being calculated to see which brand will win March Madness this year. Read more…

Social News Roundup | March 20, 2015

  
  
  
  
  

1) You can now pay your Facebook friends via Messenger!

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Photo Courtesy of Mashable

The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read more...

 

2) Facebook's new Community Standards

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Photo Courtesy of Social Times

Facebook addresses their new policies on hate speech as well as nudity in their new Community Standards. Read more...

 

3) Which social network is most frequently accessed multiple times a day?

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Infographic Courtesy of Social Times

Facebook! — with 50% of users accessing the site more than once a day. See more stats here

 

4) The Twittersphere is not too happy with Starbucks’ #RaceTogether campaign...

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Photo Courtesy of AdWeek

So much so that Starbucks' VP of Communications had to deactivate his Twitter account. Read more here...

 

5) The next big thing to come out of #SXSW?

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Photo Courtesy of Mashable

All signs point to Meerkat, a new livestreaming app. Read more...

Social News Roundup | March 13, 2015

  
  
  
  
  

1. Twitter experiments with ‘TV Timelines’
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Photo Courtesy of Mashable
Think of TV Timelines as TweetDeck (which is owned and operated by Twitter) for TV. The interface is separated into three columns or panes that you can swipe through: Highlights, Media and All. Read more…

 

2. Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW
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Photo Courtesy of Adweek
To cut through the clutter, companies are whipping up hashtag campaigns. Read three ways agencies and brands are making the most of hashtags at this week's conference. Read more...

 

3. E-Commerce is the New Retail Storefront
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Photo Courtesy of Social Times
Online shopping has grown consistently over time. Consumers have started shifting to online shopping in most verticals for the convenience it provides, and the ability to shop around without visiting multiple brick and mortar stores. Read more…

 

4. Brands Are Now Posting More to Instagram Than Facebook
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Photo Courtesy of Adweek
Brands post an average of 9.3 times a week to Instagram, up from 7.5 posts a year ago. Facebook posts decreased, meanwhile, from 11.1 to 8.8 per week. Read more…

 

5. Six Ways Your Business Can Use Great Visuals to Get Ahead of the Competition
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Photo Courtesy of Adweek
Next time you're gathering images for a blog post, pushing something out on social or sending out a newsletter, remember these situations where compelling visuals can make all the difference. Read more…

 

6.Why People Unfollow Brands on Social Media
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Photo Courtesy of Social Times
24 percent unsubscribe because of repetitive/boring posts, 28 percent unsubscribe to rid their inbox of clutter, and 33 percent unsubscribe because they receive emails too frequently. Read more...

Social News Roundup | March 6, 2015

  
  
  
  
  

1. Why your Facebook Page may soon see a dip in number of likes

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Photo courtesy of Social Times

Facebook announced that, starting March 12, it will begin removing “inactive” users from a page’s like count. Read more...


2. An app to rival Instagram?

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Photo courtesy of The Verge

Imgur will be launching a new app that allows users to browse through a collection of photos, GIFs, and other images via a “most viral” page as well as a “random” page. Read more...


3. The power of brand advocates

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Photo courtesy of Social Times

Click here for 5 tips on how to create a stronger advocacy in the B2B market.


4. Ain’t nobody got time for that app…

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Photo courtesy of Social Times

A new study found that a user will abandon an app if it doesn’t load within 6 seconds. Read more...

 

5. #StopAbuseAgainstWomen Campaign

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Photo courtesy of Mashable

The Salvation Army uses #TheDress to send a powerful message about domestic abuse awareness. Read more...

Social News Roundup | March 4, 2015

  
  
  
  
  

1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes

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Photo courtesy of Adweek.com

U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. Read More…

 

2. Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day

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Photo courtesy of MediaPost.com 

Bolthouse Farms — producer of fresh carrots, juices and other products, and one of the backers of the FNV marketing push — has now also launched its own new "Fruit & Veggie Takeover" social media initiative. Read More… 

 

3. How Can Facebook Advertisers Find the Right Photo-Video Mix?

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Photo courtesy of Facebook IQ

Over an eight-day period in November 2014, Facebook helped an advertiser run a test that compared three sequencing strategies held over two four-day phases across both desktop and mobile News Feed in the U.S. Each group was targeted with a single ad, either video or photo (link ad). Read More… 

 

4. Twitter Videos Now Embeddable on Websites

Courtesty of Oakland Athletics Twitter

Twitter has been making major improvements to its video capabilities, aside from its Vine app. Now, Twitter announced that you can embed a video from Twitter to a website. Read More… 

 

5. INFOGRAPHIC: Which Selfies Draw the Most Likes?

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Photo courtesy of On.com 

On.com compared the average number of likes for selfies and non-selfies, focusing on time of day, location, gender and consumer behavior trends. Read more… 

 

6. Kelly Clarkson's Twitter listening party takes you inside her new album

Kelly Clarkson helped fans decipher her new studio album during a Twitter listening party on Tuesday, generating thounsands of engagements. Read more… 

Social News Roundup | February 18, 2015

  
  
  
  
  

1) Sweden is the World’s Most Romantic Country, Says Twitter

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Photo Courtesy of Social Times

Twitter tracked Tweets mentioning the phrase “I love you” in over 100 different countries and found that Sweden was the most romantic nation in the world. Read more…

2) Words with Friends Players Spill the Beans on Valentine’s Day [Infographic]

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Photo Courtesy of Social Times

Zynga has revealed the results of its fourth annual Valentine’s Day survey, which saw almost 70,000 Words with Friends players, share how they express their love (and respond to romantic language) both in the real world, and in the game. Read more…

3) Inmate gets 37.5 Years in Solitary Confinement for 38 Facebook Posts

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Photo Courtesy of Social Times

The South Carolina Department of Corrections has been bringing down the hammer hard on inmates who are caught posting to social networks. Read more…

4) Facebook’s iOS App Gets Noisy

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Photo Courtesy of Social Times

Are you hearing strange sounds while navigating the Facebook iOS application? Don’t worry: You’re not going crazy. Read more…

5) Valentine’s Day: Nanigans Examines Facebook Costs per Click

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Photo Courtesy of Social Times

Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, examined trends in costs per click for ads on the social network during the period around Valentine’s Day 2014. Read more…

6) Foursquare Eliminates Barriers To Mobile App

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Photo Courtesy of Wikipedia

Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. Read more…

7) Oakley Launches Global ‘Obsession’ Campaign With Athletes

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Photo Courtesy of MediaPost

Action-gear company Oakley is launching a global digital push, “One Obsession,” whose goal is to get people to “join the brand’s global network of renowned athlete ambassadors in living out their passions,” the company says. Read more…

Social News Roundup | February 6, 2015

  
  
  
  
  

1) Coke Suspends Automated Campaign After Being Tricked Into Tweeting from ‘Mein Kampf’

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Photo Courtesy of Flickr

Coca-Cola has suspended the automated tweeting that’s a core part of its #MakeItHappy campaign, after a Gawker prank. Read more…

2) Facebook updates celebrity-loving Mentions app

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Photo Courtesy of Mashable

Facebook rolled out an update on Thursday to its celebrity-focused mentions app, making it easier for high-profile users to interact with fans. Read more…

3) Facebook Multi-Product Ads Now Available via Power Editor

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Photo Courtesy of Social Times

Facebook introduced multi-product ads last June, and they are now available to all via the Power Editor. Read more…

4) FCC Announces Proposal to Reclassify Internet as a Common Carrier

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Photo Courtesy of Social Times

For more than a year, the FCC has struggled to put together a solution regarding Net Neutrality. Read more…

5) WhatsApp testing voice calls on Android

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Photo Courtesy of Mashable

WhatsApp may be getting closer to launching its voice call features. The company is currently testing the feature with a “small group” of Android users. Read more…

Social News Roundup | February 4, 2015

  
  
  
  
  

1) Pinterest Expands Promoted Pins, Enhances Brand Presence 

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Photo Courtesy of MediaPost

Expanding its Promoted Pins business, Pinterest is testing ads in users’ home feeds and other locations. Read more…

 

2) Consumers ‘Blind’ To Branded Content on Social Media

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Photo Courtesy of Giphy.com

It’s no secret that marketers have been (very) annoyed by Facebook’s repeated moves to cut their organic reach of their branded content – after all, what was the point of assiduously building up your fan following over years and years if you can’t even reach them any more? Read more…

 

 3) Twitter Has More ‘Hidden’ Users Than Active Users (Which Means It’s Bigger Than You Think)

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Photo Courtesy of Social Times

While one in five adult internet users worldwide are technically active on the Twitter platform, more than one in three regularly visit Twitter without even logging in. Read more…

 

 4) Consumer Trust In Social Networks Up from Last Year

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Photo Courtesy of Social Times

Facebook and Pinterest remain the most trusted social networks for product recommendation and shopping, according to the Social Recommendation Index released by Social Media Link. Read more…

 

 5) Facebook Launches Place Tips, Giving More Location-Based Info

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Photo Courtesy of Social Times

Facebook recently announced a new feature – place tips – which surfaces richer content based on your location from people you know. Read more…

 

6) Twitter tests ‘Instant Timelines’ – with tweets from users you don’t follow

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Photo Courtesy of Mashable

Signing up for Twitter can be a tedious and confusing process for new users. Read more…

 

 7) Average User has 5.54 Social Media Accounts, Says Study

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Photo Courtesy of Media Post

How many social media accounts do you have? Facebook, almost certainly. Probably Twitter and Instagram. LinkedIn for work, of course. Maybe you tried Google+. What about Snapchat, Tumblr, Vine and Pinterest? Read more… 


Social News Roundup | January 16, 2015

  
  
  
  
  

1) Facebook at Work prepping for its release 

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Photo Courtesy of Social Times

A few select pilot partners are now able to test the Facebook at Work application, which will have similar elements as Facebook. Users’ personal Facebook accounts and Facebook at Work accounts will be kept separate. Read more...

 

2) Additions to LinkedIn

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Photo Courtesy of Paul Sakuma, Associated Press

LinkedIn has limited release of “InMail” for companies, and is exploring intra-office content sharing. Read more...

 

3) Big Moments in 2015 determined by Twitter

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Photo Courtesy of Social Times

Can your brand capitalize on some of these moments? Find out here.

 

4) The correlation between Twitter and movie ticket sales

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Photo Courtesy of Social Times

A new study finds that 3 in 5 UK users said Twitter influenced their decision to go see a movie. Read more...

 

5) High number of unanswered Facebook page questions

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Photo Courtesy of Social Times

Study finds that questions posted to Facebook pages are only answered 42.4% of the time. Read more...

 

6) Twitter buy button focuses on small items, so far...

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Twitter Marketing Manager, Ori Carmel, states that he doesn’t “see a whole lot of people fully converting on bigger purchase items that involve a more complex decision process. That will take a little bit more time. And of course, Apple Pay is going to accelerate all that.” Read more...

 

7) Well this is awkward, Blackberry…

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Photo Courtesy of Luke Leonard, Mashable.

A tweet, which has since been deleted, was sent out from the official Blackberry Twitter account with a ‘Twitter for iPhone’ notification along the button. Yikes. Read more..

Social News Roundup | January 14, 2015

  
  
  
  
  

 

1) Amber Alerts to appear in Facebook’s News Feed

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Photo Courtesy of Social Times

Facebook teamed up with the National Center for Missing and Exploited Children to aid in the search for missing children.  Read more...

 

2) #JeSuisCharlie growing

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#JeSuisCharlie was used over 3 million times on Twitter within the first two days and is being reported as one of the most popular hashtags in Twitter history. Read more...

 

3) Your social media How-To

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Photo Courtesy of Social Times

This cheat sheet breaks down some of the key elements that create a “perfect” post for every social media channel.

 

4) Twitter tips

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Photo Courtesy of Social Times

This infographic shares some interesting statistics which help to determine which tweets get the most conversions. Hint: including shortened links and adding attention-grabbing images helps!

 

5) The two most discussed products at #CES this year?

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Photo Courtesy of Social Times

UltraHD TVs and wearable technology. See what else topped the list here.

 

6) This week’s Instagram video rankings

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Photo Courtesy of AdWeek (Image by Artist Rachel Ryle)

Starbuck’s stop-motion clip was quite the showstopper racking in nearly 197,000 likes and comments. Read more...

 

7) The Commander and Chief is on Vine


The president took to Vine to announce his #FreeCommunityCollege proposal. Read more...

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