When I first joined Pinterest, I was like any other social media user. I was excited to try a new network, prepared to link my pins to my Twitter and Facebook, and to create content that would be shared. Though I was initially thrown off by the columns upon columns of wedding gifts, recipes, and fashion I saw on my first log-in, I now can easily find things that I'm interested in and spend a minumum of one hour per day on the website. Thanks to Pinterest, I click on images that link to pages I would have never seen from a Google search. I feel like the creators of Pinterest knew exactly how to keep my attention. Because pinning only take a couple of clicks and is the site's main encouraged behavior, one user can easily pin and re-pin a lot content in a matter of minutes.
(Easily one of my favorite pins. Don't lie, you tried to eat your screen)
One day while looking at my activity, I noticed that a brand that makes recipe books repinned the above picture onto their dessert board. After looking through the board that it was pinned on, I discovered a whole new world of food images that linked to new recipes I’d never seen before, and I immediately clicked the ‘Follow’ button. This certain brand got me. I fell into the strategy of a great marketer.
I've noticed that a few major brands have also joined the Pinterest ranks, and they have quickly set the trend for marketers to follow in order to receive engagement and increase their referrals, all while gaining likes and followers.
Some best practices that I’ve seen are:
1) Properly name boards and fill the description with appropriate keywords. Name your boards after the pins that it will represent. If the name of a board is "Ice Cream Creations," I’d expect to see images of large sundaes, shakes and floats. Babble’s board titles have names that clearly represent the pins that will be found within each. When a user clicks on their ‘Outdoor Play & Getaways’ board they’ll see a bunch of outside activities that users and their children will enjoy.
Pinterest’s search option is very specific. It won’t go out of it’s way to find corn by-products for a user. A search for corn recipes will return pins, boards and people that contain this keyword.
2) Don’t only self-promote. Pinterest is a social community, so the key to growing is to be social; in other words; make it a two-way conversation. Comment on and share other user’s pins that relate to your brand. Starbucks does a good job of this. They have entire boards dedicated to things that have nothing to do with Starbucks. This can give a level of transparency to the brand to show that a company is more than just the products it creates. This outreach can lead to a follow for that particular board or your entire page. A brand can search for their keywords to find users, boards, or pins to follow or re-pin.
(This is a Starbucks board)
3) Use good quality images that don’t directly promote. Pinning images that contain all your products with a white background that links to a page where a user can buy them is boring. People want to see how they will use your brand’s product in their everyday life so that they can see how they can benefit from it. Chobani pins images of mouth-watering food that link to recipes that use their products. Users don't want to see images of Chobani's different flavors, so the company became creative and displayed other ways to promote Greek yogurt. Additionally, Pinterest is an image-focused network, so the most aesthetically pleasing pictures will command attention.
4) Add contributors that share common interests. Brands can let users add pins to their boards. Of course, they should make sure that they are pinning images that relate to a particular board first before they're given this permission. Whole Foods has a number of boards that use several users. Brands can also use this tactic for contests as well.
5) Put a Pinterest link on your website. If a brand is serious about growing their Pinterest following, they should add a ‘Follow Me’ button to their website in a prominent position. You can find a button on Pinterest’s Goodies page. Adding social buttons creates exposure for the brand's presence on social networks, and gives users a more in-depth look into who you are as a brand. That's the true essence of all social media.
There’s no doubt that Pinterest has massive potential for reaching users of all demographics. It’s up to marketers to figure out how to use it best for their brand.
-- Sean Clark is a blogger and social media enthusiast. Follow him on Pinterest.
When they told me today was going to be "Green Day" at Renegade, I was ecstatic. It was when I showed up with my "Dookie" T-shirt and blasting "Longview" out of my 80’s era boombox that I realized I’d made a terrible mistake. The rest of the group was talking about recycling and ways to cut down on our waste output while I was asking people which album was better, "American Idiot" or "Kerplunk!"
Today, Renegade kicked off it’s official Green Initiative with the help of our Green Team. We were treated to bagels, fruit, green tea, and some lessons on how to make our office a bit more environmentally friendly.
We aren’t green yet, but we aim to be. Since moving to our new space, changes have been made to reduce our impact on the environment. Water bottles are seemingly attached to all employees, recycling bins are scattered around the office, and we’re attempting to switch all paper products to recycled paper. These are the first steps to a larger goal.
We are not just a marketing company here at Renegade. We also serve the community and create sites for non-profit organizations. So when you hear about a major juggernaut that wants to raise millions of dollars to try to end poverty and world hunger, you have to pay attention.
The group is American Idol and the program is called ‘Idol Gives Back’. Idol has teamed up with the Charity Projects Entertainment Fund (CPEF) to hold a benefit to help end poverty. During the course of either Tuesday or Wednesday, you can donate money for the cause.
In the United States, CPEF has selected Save the Children, America’s
Second Harvest The Nation’s Food Bank Network, Boys & Girls Clubs
of America and Children’s Health Fund as beneficiaries. These
organizations deliver support to poor children in some of the most
disadvantaged areas of the country, providing them with medical care,
food and grocery products, health and life skills, literacy programs
and obesity prevention, among other important initiatives.
In Africa, funds will be dedicated to The Global Fund to Fight
AIDS, TB and Malaria, Malaria No More, Nothing But Nets, Save the
Children and The U.S. Fund for UNICEF. Each organization will receive
funds to support efforts to battle poverty through various health and
education programs, including delivering medical supplies and providing
clean water. These organizations also aim to control and prevent
malaria through practical resources and programs, including providing
life-saving bed nets and other activities tied to Africa Malaria Day on
The best part of this is that you can donate money – and it won’t cost you a dime. For every vote that comes in, American Idol and their corporate sponsors will donate money to CPEF. So when you vote, you can not only send some love to your favorite singer, but some love to ending poverty. And the sound of a number one hit single pales in comparison to the sound of a child’s hunger pains stopping.