As reported by Adrants
, Crispin Porter + Bogusky has come out with a
light-hearted campaign for VW. A magazine insert, the Backseat
(images courtesy of Brentter.com
), outlines acceptable behavior for a backseat driver. The guide includes sections such as "Monitoring Fluid Intake" and "Parallel Parking and the Backseat Driver." Those who
pass the exam at the end of the booklet will get their very own Backseat Driver’s License!