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Another Flash Mob…

  
  
  
  
  

Can’t help but love this one. These kids are dancing like crazy for H&M.

Joyful (Inappropriate) Art Viewing Gains Popularity on Web

  
  
  
  
  

Artjump1

  What I consider socially acceptable is often not in line with the views of others.  Here are three examples of the inappropriate (I call them
joyful) acts I commit on a weekly, if not daily, basis: dancing to my iPod in public, calling my superiors "Dude," and playing with other
people's children (being a stranger).

While other art students from my old school in Boston would quietly sneak touches of artworks by artists they adored (if you're shocked,
get over it – artists frequently touch each others pieces), I would get hyper and jump and shout when a piece really knocked me out.  I have
received the nastiest "Your-behavior-is-SO-inappropriate!" glares in the gallery setting.   

Today, I found a sister in art reaction, Allison Reimus, a MFA student at American Univeristy in Washington DC.  Her blog, a compilation of
user-submitted photos gathered since 2007, is titled Jumping in Art Museums.  I hope you will enjoy it as much as I have.

Bearly Economical

  
  
  
  
  
Bearmarket   Barely Political, the creators of the Obama Girl Video (series), pulled a cute stunt on Wall Street last Monday.  In keeping with their formula for successful, cheaply-made viral video (commentary on a current issue + nearly nude women = success), one of their writers set out in a bear suit to add some more wack to the already wigged out financial district.  Interestingly, a picture of the "man in a bear outfit wandering the streets" appeared on Gawker before the shoot was even over.  This should be considered a milestone for Barely Political, since this stunt went viral before the girls stepped out of a limo.  Of course the hot chicks probably do add some flavor to the "Bear Market…Bare Ladies!" stunt/video — enough for a crowd of men on the street and almost half a million YouTube views in less than a week.  I think it’s also important to mention that the New York Post gave the "man in bear outfit" a half page photo, with the ladies, of course.
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Do Not Adjust Your Monitor

  
  
  
  
  
I spent twenty minutes once typing in a secret code on a Star Wars DVD to bring up the Yoda rap.  It was totally worth it.  Secret "easter eggs" have made their way to websites.  Mostly, these are just fun throw-away items created by the developers for their own amusement. 

MINI is actively promoting the "easter eggs" on their site.  In the search bar on their site, type in "Reverse," "Take It For a Spin," "Under the Hood," or "MINImize," for a different perspective on things.

Get Turned On

  
  
  
  
  

Luxuria

  In high school, I made a mix, consisting mostly of songs by Enya, which I used as the background music for the various make-out sessions my girlfriend and I used to get into.  If you haven’t made out in the back of a 1986 Peugeot while listening to "Orinoco Flow", then I seriously suggest you try it. 

Obviously, I needed some help in the music department back then. LuxuriaMusic.com has it figured out.  They play a non-stop mix of songs that’ll help set the mood for a night of passion, or in my case as of late, working on the Sunday Times’ crossword puzzle while consuming a half pint of Chubby Hubby and falling asleep in a puddle of my own drool. 

Renegade stepped in to get down and dirty with a guerrilla marketing campaign designed to promote LuxuriaMusic.  The campaign not only encourages the public to “Tune In. Turn On. Make Out” but also promotes safe shagging by distributing free condoms. Utilizing user generated content and wild postings, LuxuriaMusic hopes to bring the essence of its vintage-styled programming to life. 

Users are also encouraged to submit suggestions for "titillating tunes" that’ll be played during the "Let’s Get it On" show. 

Say Yes to Crack

  
  
  
  
  

Union_crack

  99.999% of us are going to die.  There’s really no way around it unless you’re a vampire or Ted Williams.  The  American Red Cross Bay Area wants to help you live a few extra years, but wants those extra years to be filled with paranoia and a looming sense of dread.  Their "Get Prepared" stunts have been covered on this blog before, and they’re definitely clever.  This week, they’re creating a "super crack" in the middle of Union Square to show the devastating effects of a major earthquake in the San Francisco metropolitan area. 

Billed as a "pulse-pounding" special effect, the marketing push aims to educate the general public on the need to be prepared for a major disaster.  They’ll be selling disaster kits in the park, which, unfortunately, don’t let you create your own "act of God" but give you the preparations you’d need in case you’re in one. 

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Summer in the City

  
  
  
  
  
Things I need for a hot summer day: a pool, a refreshing beverage, servants slowly waving palm fronds over me whilst misting me with water from the Swiss Alps.  At the very least, I’d love an ice cream sandwich. 

JetBlue came to my rescue.  With a branded ice cream truck, a representative from JetBlue handed out free ice cream sandwiches to the sweaty citizens on New York.  The event called attention to the free services they offer on board their flights.  It was a smart move by a company looking to get back their exemplary servicestatus.  And on the hottest day of the year, it was met with warm smiles.

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Who Did What Now?

  
  
  
  
  
There is a growing trend to market products by confusing people.  Show them something fascinating, but don’t tell them what it is.  Such is the case with a mysterious trailer that aired before Transformers this week.  In the trailer, a group of friends attending a farewell party for a friend in New York City feel an earthquake.  Things go rapidly downhill from there, as they watch as downtown New York (and effectively Chelsea Market, where Renegade is headquartered) is obliterated in a fireball.  The trailer is capped off with the head of the Statue of Liberty sliding down a street.  Shot entirely with hand held cameras and without a title, no one is sure what to make of it.  One thing is positive, it got a lot of people talking.

Here’s what we know.  J.J. Abrams (Lost, Felicity, Mission: Impossible 3) is producing the film.   Online tipsters directed people to this site, which offers cryptic information about someone named Ethan Haas.  The "cover" name for the film is Cloverfield, which is merely the road that the Paramount lot is on.  And finally, Matt Reeves is directing the film. 

This just goes to show you, if you want people to talk about your product, don’t tell them what it is. 

[Update: View the trailer here.

iSit

  
  
  
  
  

Ilosersit

  There have been many unsightly pictures of a sweaty and shirtless Greg Packer making the rounds on the internet.  Currently camped outside the Apple Store on Fifth Ave, Packer is first in line to get his hands on the gadgety-goodness that is the iPhone tomorrow night. 

Packer, who dubs himself a professional line sitter, has become a mini-celebrity as news outlets are eager to hear his story.  No longer exposing the world to his rotund belly, I noticed that Packer was sheathed in a brand-new "Fresh 102.7" t-shirt today and it made perfect sense.  I don’t know the details, but I’m sure the folks at "Fresh" forked over a few hundred bucks to cover Packer up and get some cheap advertising for their station.

And Mr. Packer, if you’re reading this and want to pick me up an iPhone while you’re down there, I’d appreciate it.  Seriously.   

(Photo courtesy of Engadget)

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Your Turn, Intern

  
  
  
  
  

Trevor_intern
At Renegade, we’d never submit our interns to the "dancing monkey" antics that some companies do.  Sure, they get us the occasional coffee, stand in line for 72 hours outside the Apple Store to secure a few of us some brand new iPhones, and pull all-nighters while the rest of the staff goes to Tijuana for authentic margaritas.  But we’d never humiliate them publicly.  Mentos doesn’t share our thinking.

Trevor, the official Mentos Intern, will do anything anyone on the internet wants him to do.  (Within reason)  Do you want him to call your mom and tell her you send your love?  Done.  Need him to read a fairytale to your daughter?  Done.  Does that guy who lives above you who you’re convinced gives tap dancing lessons at 4 o’clock in the morning need to be "taken care of"?  Probably not.  But the things people make Trevor do are often funny and entertaining.  You can chat with Trevor, watch as he goes about his tasks, and view past videos.  Trevor, it would seem, is enjoying the job and the attention. 

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