I spent twenty minutes once typing in a secret code on a Star Wars
DVD to bring up the Yoda rap. It was totally worth it. Secret "easter eggs" have made their way to websites. Mostly, these are just fun throw-away items created by the developers for their own amusement.
MINI is actively promoting the "easter eggs" on their site. In the search bar on their site, type in "Reverse," "Take It For a Spin," "Under the Hood," or "MINImize," for a different perspective on things.
Things I need for a hot summer day: a pool, a refreshing beverage, servants slowly waving palm fronds over me whilst misting me with water from the Swiss Alps. At the very least, I’d love an ice cream sandwich.
JetBlue came to my rescue. With a branded ice cream truck, a representative from JetBlue handed out free ice cream sandwiches to the sweaty citizens on New York. The event called attention to the free services they offer on board their flights. It was a smart move by a company looking to get back their exemplary servicestatus. And on the hottest day of the year, it was met with warm smiles.
There is a growing trend to market products by confusing people. Show them something fascinating, but don’t tell them what it is. Such is the case with a mysterious trailer that aired before Transformers
this week. In the trailer, a group of friends attending a farewell party for a friend in New York City feel an earthquake. Things go rapidly downhill from there, as they watch as downtown New York (and effectively Chelsea Market, where Renegade is headquartered) is obliterated in a fireball. The trailer is capped off with the head of the Statue of Liberty sliding down a street. Shot entirely with hand held cameras and without a title, no one is sure what to make of it. One thing is positive, it got a lot of people talking.
Here’s what we know. J.J. Abrams (Lost, Felicity, Mission: Impossible 3) is producing the film. Online tipsters directed people to this site, which offers cryptic information about someone named Ethan Haas. The "cover" name for the film is Cloverfield, which is merely the road that the Paramount lot is on. And finally, Matt Reeves is directing the film.
This just goes to show you, if you want people to talk about your product, don’t tell them what it is.
[Update: View the trailer here.
At Renegade, we’d never submit our interns to the "dancing monkey" antics that some companies do. Sure, they get us the occasional coffee, stand in line for 72 hours outside the Apple Store to secure a few of us some brand new iPhones, and pull all-nighters while the rest of the staff goes to Tijuana for authentic margaritas. But we’d never humiliate them publicly. Mentos doesn’t share our thinking.
Trevor, the official Mentos Intern, will do anything anyone on the internet wants him to do. (Within reason) Do you want him to call your mom and tell her you send your love? Done. Need him to read a fairytale to your daughter? Done. Does that guy who lives above you who you’re convinced gives tap dancing lessons at 4 o’clock in the morning need to be "taken care of"? Probably not. But the things people make Trevor do are often funny and entertaining. You can chat with Trevor, watch as he goes about his tasks, and view past videos. Trevor, it would seem, is enjoying the job and the attention.