The only thing I fear more than needles (Aichmophobia) is the color purple (Porphyrophobia). That would be the actual color, not the novel, film, or musical.
I travel frequently to third world countries, not for the experience, but to get out of donating blood and thus avoid needles. However, the clever folks at theBanc de Sang, a Catalunya-based blood bank have put out a great video that just may make me change my mind. It’s simple. It’s clever. It’s a great use of the medium.
Watch the video here.