DEFINE THE CHALLENGE
Launch HARLEM Kruiden Liqueur.
CAPTURE THEIR ATTENTION
As AOR, Renegade created the fully integrated CALL THE SHOTS campaign including highly engaging offline, mobile, on-premise and online experiences.
KNOW THY TARGET
Young adults who are looking to try something new, something bold, maybe even something Dutch.
CLOSE THE LOOP
Launched in select US markets in late 2009, HARLEM is off to a great start as the target CALLS THE SHOTS across the country.