- Users type in the date they passed their test to get a list of tracks that were popular around that time.
- Users are then prompted to share their results on social media, or listen to the tracks on Spotify.
October 13, 2015
Co-Operative Insurance Develops Unique Interactive Social Media Campaign
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th, called “Nostalgia FM.” Nostalgia FM is a musical flashback to when you passed your driving test. It prompts users to enter the month and year they passed, which then creates a playlist of hit tunes during that time. How does it work?