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To cut through (our logo is a saw for good reason)
When you call us, you’ll likely hear us speak enthusiastically about our "marketing as service" philosophy and our goal to transform the industry from mere message pushers to genuine value providers. Some call it bold or idealistic. We just think it’s smart and have the cases to back it up. Let us show you how "marketing as service" can help focus your communications strategy and improve your marketing ROI. While we’re at it, we’ll share our bias towards "interactive brand experiences" versus more traditional advertising approaches.
Ranked amongst the Top 100 event and Top 100 online agencies, Renegade’s "interactive brand experiences" convert prospects into customers and customers into card-carrying brand evangelists. We create physical interactions (events, guerrilla) and virtual experiences (websites, social networking, viral, games) that often work in conjunction. Needless to say, Renegade has its feet comfortably planted in both the analog and digital worlds.
We’ve been doing this non-traditional thing for so long we’ve established quite a tradition. In 1994, we created the Panasonic TrafficCam, which just entered its 14th year of service to commuters across the country. In 1995, we created an "edutaining" computer game called Carrier: Fortress at Sea for the Discovery Channel. Our game development group evolved into our digital services group which built its first website in 1996 and has been innovating online ever since. Our event team worked with Panasonic on the Atlanta Olympics back in 1996 and is still at it, preparing promotions for the 2008 Beijing Games. In between, Renegade clients including IBM, Panasonic and HSBC, have won Guerrilla Marketers of the Year for programs like "the Geek Spa", "Neuter Your Bunny" and the HSBC BankCab. We could go on but you get the idea.
Close enough to Madison Avenue to be relevant, yet far enough away so we don't get infected, the renegades at Renegade work feverishly on an upper floor of bustling Chelsea Market.
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Now you're probably wondering what we do.
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