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Break through the consultant stereotype, inspiring employees and clients alike to believe that BearingPoint is truly unique.
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Employees: want to believe they are working for a great firm-they just need the proof.
- Clients: highly appreciative of BearingPoint's flexible and collaborative approach to achieving solid results.
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Major internal launch included 360° immersive new "done. Differently." brand experience, a new intranet homepage, incorporating corporate video and client feedback to rally company morale.
- Relaunch BearingPoint.com, build a "done. Differently" campaign microsite, run print ads in targeted business and vertical publications, erect a billboard at the Zurich Airport, and more.
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According to a company-wide survey, 95% of BearingPoint employees are now prepared to act as brand evangelists. Traffic to BearingPoint.com shot up to over half a million visits a month, with sales leads related to the site up 1000% compared to last year.
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