 |
 |
|
|
|
|
|
|
|
|
| Bring the Seagram's coolers brand to life on the web, and increase loyalty and sales. |
|
Active and fun Women, aged 21-29, who drink alcoholic beverages casually and socially. |
|
|
| |
|
|
|
|
|
|
|
|
|
|
By using the look and feel of a fashion magazine, we developed a highly interactive website that encouraged repeat visits. Thus, www.seagramscoolers.com contained fun, updatable content like polls and horoscopes, and a cute, interactive "love game." The fun, flash-enabled site paralleled the joys of casual drinking, and also reinforced Seagram's print campaigns. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Traffic to this Web Marketing Awards "Best Beverage Site" winner exceeded client expectations, mostly due to the site's popular viral components. In fact, click through was more than twice the industry average and we gathered an extensive database of opt-in names. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
