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- CAR and DRIVER Magazine needs a meaningful way to connect with its core readership.
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Deep down, every car enthusiast wants to get a sneak peek under the hood and behind the wheel.
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Create and launch the First Drivers Club, an online network of car enthusiasts and loyal CAR and DRIVER readers, where members can gain access to insider industry information and give feedback directly to the magazine's staff.
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The First Drivers Club online buzz network launched in November 2006 and enrollments are significantly ahead of schedule. Client is working with advertisers to tap into power of the First Drivers Club.
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