September 11, 2012

How to Get Your Friends to Join Social Networks – Pt. 1

“I just don’t get it – what’s so great about Twitter?” This is the typical response I receive when my friends notice how much of my time is dedicated to my phone screen, reading tweets from my 500+ followers. What ensues shortly afterwards is back-and-forth dialogue where I argue for the advantages of social networks and then notice I have a new follower a few days later with my friend’s name attached to the account. Convincing your friends to join a social network that you’ve already fully embraced can be an arduous task; fortunately, I’m battle-tested and willing to share my tactics for making them social media believers as well. In this three-part series, I will help you to win your friends over and open them up to the world of social media. In part one, I will explain the advantages of the three main networks I believe each individual should join: Twitter, Instagram and LinkedIn. Part two will have advice on finding and engaging an audience that shares your friend’s same interests. Finally, the last part in the series will be how your friend can create content that will add value and attract a following. ——– Most of the confusion that stops my friends from embracing social networking is that they really don’t know what each network is. I don’t blame them for stopping there – I wouldn’t try to go in the kitchen and try to make my grandma’s mac-n-cheese if I didn’t know how a cheese grater worked. Rather than trying to explain to them how each network works, I instead try to show them the purpose of each. Here is an excellent example using donuts: smexplainedSMexplained However, if they’re still confused after seeing this, I’ve broken down the uses of each the social networks I mentioned earlier. TWITTER Twitter gives real-time updates of situations happening in real life. Your friend still doesn’t believe you? Go to Twitter and search for “DNC2012” to view the thousands of tweets that inform you who was at the DNC podium and what line from their speech resonated with the audience. If there’s anything happening with more 500 people in attendance, there are probably at least a few tweets about it. But the best part about Twitter that makes it stand out from other social networks is the access. Because it’s a public forum, viewable even if you don’t have an account, it grants a ton of transparency to thoughts, ideas, whereabouts, and announcements from people you would never meet in real life – and for free. Let’s say that your friend is a fashion designer. They’re about to launch a new line but they don’t have any exposure within the fashion industry. By tweeting often about the developments of their upcoming line and using the right hashtags, such as #fashion, #fabric and #design, your friend can introduce their products to a relevant audience and possibly even create a demand for them before they’ve premiered. You can also consider Twitter’s search option a powerful, real-time engine for updates on current events and trends. This helps if your friend likes to research different topics or find out what’s happening in a certain area. Need further help explaining? Instruction AE put together this video to explain Twitter: describe the image INSTAGRAM Instagram is a photo-sharing community that has exploded onto the scene within the past year and a half. With membership reaching close to 100 million members, Instagram has yet to show any signs of slowing down. Even though you can attach a photo to a tweet on Twitter, Instagram fosters interaction around a photo by allowing users to like and comment on a picture like they would on Facebook. Instagram also allows users to share their pictures across other social networks, such as Facebook, Twitter, Tumblr, Flickr, and through email. Idea Channel even thinks Instagram is the best thing to happen to photography: Let’s go back to your friend, the clothing designer. They have tons of designs but aren’t getting exposure for them. Imagine they take a picture of a shirt they’ve made and instantly someone asks how they can buy it. How did that user find it? Simple: our friend added a hashtag such as ‘#shirt’ or ‘#fashion’ to their picture, which allowed other users searching those hashtags to come across that photo. If the picture is aesthetically pleasing, more than likely it will receive a decent amount of attention. Since Instagram has not yet allowed pictures to be shared, a lot of users screenshot the image and post it on their account while giving credit to the original photographer. That’s the end result of exposure via Instagram: a possible sale for your friend. LINKEDIN With 60-80% of jobs coming through personal connections and networking, why not have a social network to lend a helping hand? Voila! Enter LinkedIn to serve that purpose. LinkedIn’s power is in connecting people in various professions so that they may collaborate on ideas, projects, and find new positions. A profile on LinkedIn closely resembles a resume, which is advantageous for recruiters who are searching for the person that best fits their needs. Linkedin is different from Facebook because it is viewed as being a strictly professional network. Your designer friend has experienced some success selling their items and wants to now become an in-house designer for a major fashion label. Using LinkedIn, your friend can search for a label, view any open positions and clearly see if any of their connections work at that company or if someone they know is connected to an employee and asked to be introduced through a simple message. If your friend fears networking events, LinkedIn offers a new way to make connections. LinkedIn Groups is also a powerful feature for job seekers and professionals who want to network and keep up with their industry. Mostly dedicated to different types of professions, Groups offer insights and resources on their particular industry. If looking for a job on Linkedin is on your friend’s mind, this little tutorial could be useful: Hopefully by this point your friend has created an account on each of these networks and is ready to learn what they can do to find out where their audience is and how to engage them. I’ll discuss how to teach them these next steps in my next post. — Sean Clark