June 30, 2015
Instagram: the King of Engagement
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing that little orange heart emerge on your iPhone screen to notify you that someone has liked your photo. Since its debut in 2010, the platform has garnered huge success, generating 300 million subscribers. The “double-tapping” feature to like photos is now an integral part of our social scrolling ritual. By providing instant updates, Instagram has become an essential resource for people to access information in a way that is both aesthetically appealing and user-friendly. Photo courtesy of Social Times. With its Explore feature, content is curated to the user based on the people that he or she follows and the most popular pages. The targeted Discover page takes you to new realms by presenting fresh photos and accounts to follow daily. See where your fingertips take you. This week, Instagram revitalized its explore page, taking after Twitter and Facebook by presenting news and trends first and foremost on the landing. Now at the top of the explore section, users will find trending hashtags and places. Photo courtesy of Social Times. Thanks to Instagram’s intuitive features and smart classification of information, you can see the world through other people’s eyes. The abundance of perspectives available on the app can enhance our lives in a number of ways. For example, if I were wondering what to order at a restaurant, I would search its Instagram page to see photos of the food. Chances are that the most Instagrammed dish is also the most delicious one. Or say that I wanted to plan my next vacation to Mexico; my first move would be to check the Instagram photos of my desired destinations to help me build an itinerary. So what makes Instagram a winner in the world of mobile apps? There is no better forum for engagement. With its flaw-hiding filters, users can’t help but double tap. According to a recent study by Yahoo labs, filtered photos are 21% more likely to get clicks and 45% more likely to get comments than unfiltered ones. Photo courtesy of Social Times. The app’s success skyrocketed this year with a 15% increase in engagement. For companies, the platform will remain a crucial channel for establishing brand identity and attracting a social audience – especially younger users. 68% percent of millennials say they engage with brands regularly by clicking liking, following and commenting. With that being said — Instagram on, my fellow Instagram addicts!