With so many responsibilities, it can be tempting for CMOs to delegate just about everything. Recognizing that "there have been many, many times where [our approach] hasn't worked so well," Comstock is always in learning mode, which leads her to scour Twitter and LinkedIn, among other information sources. Speaking about Twitter, Comstock notes, "I love it as my daily newsfeed, and I love it as way to connect with people and ideas."
You can find Drew’s complete interview with Comstock here and here as well as a more detailed article on Forbes.com. As always, if you find yourself in need of some Renegade thinking for your business, give us a shout.