Unable to convince his record label to spend big on his latest album, Weird Al Yankovic took matters into his own hands; orchestrating what undoubtedly will be recognized as THE marketing campaign of the year. Starting with a Reddit AMA ("ask me anything") chat, he rolled out 3 parody videos (Pharrell's Happy song transformed into Tacky) in partnership with 3 comedy sites, followed that with another AMA and then 5 more videos. One of his songs sourced content from a Reddit thread and another featured corporate buzzwords and was supported by "native" advertising on WSJ.com. 8 days, 8 videos, +3 million views and Weird Al has the first #1 comedy album since 1963! Nothing Tacky about them apples, Al!
As always, let us know if you are in need of some brave ideas.