Unless you’ve been living with a bucket on your head, no doubt you’ve heard of this global phenomenon that, as of August 29th, had raised over $100 million for Amyotrophic lateral sclerosis (ALS). This program combines elements of fun, one-upmanship, easy-to-make videos and charity in a way that is ideally suited for Facebook, the home of over 1.2 million IBC-related videos. Unique in its simplicity, it is also important to note that this program didn’t truly take off until TV personalities and celebrities embraced it.
Final note: Connecting with your target audience on an emotional level is not an easy task, nor a guarantee that a program will go “viral.” However, if you start with genuine insights about your target and evolve those into an idea that can be stated with rare simplicity (Ice Bucket Challenge, Thank you Mom, #LikeAGirl, #BatKid), you have a fighting chance of success. Of course, should you find yourself yearning for an emotionally rich idea, don't hesitate to give your friends at Renegade a shout.