Nolet Spirits Harlem
Launching a liqueur by letting the target take controlGoing strong after many years and many bottles, Nolet Spirits USA had created a new liqueur and sought Renegade’s help launching it. HARLEM Liqueur, it was called, and the target was young adults—the 21-to-25 year-old set—looking to try something new and something bold. Maybe something Dutch.
Smooth, Bold, and Engaging
As Harlem’s agency of record, Renegade created the fully integrated “Call The Shots” campaign to kick off sales.More than just pushing posters for a new product, the campaign was in many ways ahead of its time, including highly engaging offline, mobile, on-premise and online experiences to entertain, entice and charge the target with the direction of their evening.