June 18, 2015

Social News Roundup | June 18, 2014

1. Facebook Engagement Declines For Top Brands

Despite the fact that the top 10 brands on Facebook have been creating more posts to reach their audience, a new study has shown that the top brands have seen a decline in Facebook engagement by an average of 40 percent. Read more…

2. User Retention Remains a Concern for Twitter

Although Twitter has 1.5 billion registered accounts, there were just more than 250 million monthly active users on Twitter as of last quarter. For Twitter, user retention remains a big concern. Read more…

3. New Study Shows Emotions Are Viral on Facebook 

Emotions can spread through social networks and influence others’ moods. Read more…

4. World Cup Creates Opportunities to Optimize User-Generated Content [Infographic]

The World Cup is a rich opportunity for marketers to optimize their user-generated content on social media. Read more…

5. Facebook Launches Slingshot to Rival Snapchat

After accidentally launching Slingshot, Facebook finally debuts the photo-sharing app to rival Snapchat. Read more…

6. Snapchat Launches “Stories” – A Collaborative Timeline Based On Events

Snapchat introduces “Our Story,” which allows users to add Snaps into a single, event-based story with friends. Read more…

7. Pairing Twitter and TV Makes for Powerful Brand Advertising

A six-month study into the effectiveness of pairing TV and Twitter ads has found that Twitter users are more receptive to advertising than the typical TV viewer. Additionally, Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns. Read more…