June 19, 2015
Social News Roundup | June 19, 2015
1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears Photo courtesy of Social Times 87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of posts to their page. Find out more about what page administrators should do here. 2. How to Improve Organic Reach on Facebook (Infographic) Photo courtesy of Social Times There has been a consistent decline in organic reach for brands on Facebook. Social Times offers some possible solutions. 3. Social Media is Stuck in the Workplace Friend Zone (Infographic) Photo courtesy of Social Times Most people see social media as a useful way to keep in touch with friends. Its reputation as a distraction keeps social media from becoming valuable in the workplace. See the full infographic. 4. Pinterest Unveils Smarter Search Feature and Verified Accounts Photo courtesy of Social Times Pinterest users can now see what topics are trending on the platform. Additionally, brands can become verified with a red check mark so that users know that their pages are legitimate. Find out more here. 5. Twitter to Advertisers: 100% Viewability on Autoplay Videos- Or It’s Free! Photo courtesy of Social Times Twitter will only charge advertisers for videos if they have been watched for at least three seconds and are fully in view on the device. As users scroll through the Twitter feed, native videos or GIFs will play automatically, but sound will only play when the users taps on the video. Learn more here. 6. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year Photo courtesy of AdWeek Check out this year’s most successful social campaigns on Facebook, including the ALS Ice Bucket Challenge and Always’ #LikeAGirl.