March 4, 2015

Social News Roundup | March 4, 2015

1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes

Photo courtesy of Adweek.com

U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. Read More…

2. Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day

Photo courtesy of MediaPost.com

Bolthouse Farms — producer of fresh carrots, juices and other products, and one of the backers of the FNV marketing push — has now also launched its own new “Fruit & Veggie Takeover” social media initiative. Read More…

 

3. How Can Facebook Advertisers Find the Right Photo-Video Mix?

Photo courtesy of Facebook IQ

Over an eight-day period in November 2014, Facebook helped an advertiser run a test that compared three sequencing strategies held over two four-day phases across both desktop and mobile News Feed in the U.S. Each group was targeted with a single ad, either video or photo (link ad). Read More…

 

4. Twitter Videos Now Embeddable on Websites

Courtesty of Oakland Athletics Twitter Twitter has been making major improvements to its video capabilities, aside from its Vine app. Now, Twitter announced that you can embed a video from Twitter to a website. Read More…       5. INFOGRAPHIC: Which Selfies Draw the Most Likes? Photo courtesy of On.com  On.com compared the average number of likes for selfies and non-selfies, focusing on time of day, location, gender and consumer behavior trends. Read more…   6. Kelly Clarkson’s Twitter listening party takes you inside her new album  

Kelly Clarkson helped fans decipher her new studio album during a Twitter listening party on Tuesday, generating thounsands of engagements. Read more…