October 10, 2014

Social News Roundup | October 10,2014

1. Keeping up with the mobile generation. A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more…   2. Mr. Smith goes to Washington, Twitter style! After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more…   3. The Millennial struggle A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more…   4. Sharing the birthday love Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more…   5. Logged in and ready New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more…   6. All I want for Christmas is social referrals! The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more…   7. Twitter rising… With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more…   8. Social media, the new customer experience? Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more…   9. Facebook playing around with anonymous sharing. Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more…   10. Instagram gets the big picture Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more…