September 26, 2014

Social News Roundup | September 26, 2014

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more…

 

4. Pinterest Expands Efforts to Connect With Publishers

Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more…

 

5. Facebook Ads Now Have “People Who Like Your Page” Option

The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more…

 

6. Use Facebook to Reach the LGBT Community

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more…

 

7. The Anatomy of a Perfect Event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…