As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought...

Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that...