Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? For those tired of the conventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media campaigns for inspiration. So, in honor of that upcoming holiday (May 11 will be here sooner than you think), here are 8 creative ways brands have celebrated Mother’s Day:
Coke Zero, 2013: Mother Pieces
Forgetful sons/daughters were encouraged to tweet their best excuses for forgetting mothers day to Coke Zero with the hashtag #motherpieces. Each tweeter was then entered into a contest to win a painted self-portrait that would be sent to his or her mother as a belated Mother’s Day Gift.
Michaels, 2013: Memories with Mom
Michaels provided a custom-made gallery app for users to create a “virtual scrapbook” of significant moments shared with their mothers. The galleries could easily be shared on Facebook and other social media platforms. Using the app also entered users in a sweepstakes to win a $300 gift card.
Indiegogo, 2013: Orphans Over Orchids
Instead of buying mom flowers, Indiegogo teamed up with The Miracle Foundation to give people the opportunity to raise money for orphans. The total goal was to raise $100,000. For certain amounts given, the donor received gifts like an e-card, video, photo, or personal phone call from the Founder of the charity. Indiegogo exceeded their goal with a total of $110,727 raised.
Dressbarn, 2012: (MOM)ents
Users were invited to share their favorite memory of their mothers by submitting content such as texts, images, videos, or written memory. Users then voted on their favorite (MOM)ents, and the top ten winners received a spa day for two. Additionally, for every submission, Dressbarn donated $1 (of up to $60,000) to help underprivileged children buy Mother’s Day gifts.
Redbox, 2012: Mother’s Day is For Everyone
Users were encouraged to send an e-card to their Facebook friends with an invitation to LIKE the Redbox Facebook Page and receive a coupon code for a free movie rental to be used on Mother’s Day.
eBay, 2011: Every Mom’s a Hero
Facebook and Twitter users were asked to honor their mothers by submitting a photo of their “Superhero Mom” along with a story on the eBay Facebook page. The best story received an all-expense-paid spa weekend for two, and an eBay shopping spree. Other prizes included 64GB iPads and $250 gift cards. Twitter users were specifically encouraged to re-tweet submissions or thank a “superhero mom” with the hashtag #eBayMomHeroes so they could be entered into a daily raffle to win a $100 gift card.
Epic Change, 2010: To Mama With Love
Beginning in 2010, a custom made online platform was created for users to build a “heart space” and donate money in their mother’s name to aid children in Tanzania. The “heart space” is a personalized profile that allows users to post a photo or video, and is then pinned on a global map for others to see. It also allows the capability of turning the “heart space” into an e-card to send mom.
iVillage, 2010: Mommy & Me Contest
iVillage partnered with the Focus Features’ film Babies for a mommy/baby photo contest. Mothers were asked to upload photos of themselves with their babies to be entered into a contest to win a professional makeover and a mommy/baby photo session.
As Mother’s Day approaches, you are surely considering ways to engage your audience to share in their celebrations of this special holiday. Consider how your brand might have license to talk to your audience about Mother’s Day and enhance their experience!