What makes Renegade the best friend B2B marketers could possibly have right now?
It’s simple, really. You sell goods or services. We help persuade businesses (including, maybe, your own) that those goods and services matter, and take action. What complicates this simple arrangement is that businesses are staffed and managed by people—individuals with histories, habits, and beliefs that shape what’s important to them. And while business processes and corporate culture can mitigate the subjective aspects of decision making, it’s neither easy nor desirable to keep people from thinking, feeling, and acting…like people.
Which is why we see so much potential for B2B marketing. Because while speeds and feeds are important, it takes people talking to people to move minds. And that takes expertise in a wide range of disciplines, from strategy, copywriting and graphic design, to programming, interaction design, content marketing, and social media. It takes perspective and insights gained in dialogue (see podcast & blog) with hundreds of CMOs at the world’s most successful companies, and experience working with companies of every size and stripe, from family-owned to Fortune 500. It takes a passion for brand story, driven by purpose, and it takes flexibility, doggedness, and passion. It takes, possibly, the best B2B marketing agency in possibly, the greatest city in the world. But enough about us, let’s talk about you (click here to book a free 1/2 hour consultation with our CEO).