A true renegade thinker, Drew has helped dozens of CMOs create marketing programs worth writing about and told the stories of over 250 CMOs via his AdAge column, his first book The CMO’s Periodic Table: A Renegade’s Guide to Marketing and through a popular podcast series called Renegade Thinkers Unite.
In the last 3 years, Drew and his merry band of Renegades have focused their attention on B2B storytelling, helping companies like Arrow Electronics, Business Wire, Donnelley Financial Solutions, Empire State Realty Trust, Magento, Tungsten Networks, Utak, Wiley and Workforce Software find, enhance and/or tell their stories via content marketing and social media.
Earlier at Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients. His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year. Among these is the legendary HSBC BankCab program, a restored and natural gas-powered Checker taxi that delighted HSBC customers with free rides for 13 years.
Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic and writing numerous taglines. These include “Where Family Comes First.” for Family Circle Magazine, “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “I like your energy” for TheBu Kombucha and “Great tech support. Good karma.” for iYogi.
A recent study by Leadtail ranked Drew as #10 among the top 25 CMO Influencers. He is recognized as a B2B marketing influencer by IBM (part of their Futurist program), SalesForce, Pega, Marketo, Oracle and Gartner. Counted among Brand Quarterly’s “50 Marketing Thought Leaders Over 50” for 3 years running, he is a sought-after keynote speaker and has been a featured marketing expert on ABC News, CBS Radio, iHeart Radio and Tony Robbins’ podcast among many others.
Drew has keynoted at numerous conferences including Marketo Nation, PegaWorld, The Financial Brand, Social ShakeUp, DMWF NY, The CMO Club Summit, Incite Marketing, Incite Social Media, and the Novantas CMO Summit among many others. He is also a skilled moderator and recently led a live webcast from the US Open for Deloitte and the USGA.
Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996. He earned a BA in history from Duke University and lives in Manhattan with his wife, two kids and a French bulldog named Louie. He is currently on the board of the Urban Green Council and the Duke Alumni Association. A Ben Franklin nut, Drew’s favorite aphorism remains, “Well done is better than well said.”