Louie the Dog
Mascot

Louie the Dog

Prior to Louie there was Pinky, a revered French bulldog who graced our newsletter masthead for over 5 years. It started as a lark but then we noticed that our readers noticed – when Pinky showed up, readers did too.

Open rates and sharing was higher and thus he became a working dog, a role his successor Louie has lapped up.

Every bit the social animal, Louie has a bone to pick with canine critics who consider such content marketing exploitative. Always in the moment, he’s prepared to chew on any subject (or object for that matter) of interest to his humans. As a dedicated masticator, food for thought is his alter ego and the thought of food his incessant reality.

You can get to know Louie better on his doggone Instagram account.