B2B Marketing Services

It’s an ever-changing digital world out there, which is why most B2B brands stand to benefit from partnering with a savvy, award-winning digital marketing firm.

The savvy B2B agency delivers creative solutions with a holistic 360° view. The savvy B2B agency executes quality campaigns. The savvy B2B agency can kick your marketing efforts up a notch and unlock strategies you didn’t know you needed. And as one of the savviest B2B digital marketing agencies in NYC, Renegade is here for you.

Renegade’s B2B Marketing Services

Accelerate growth and reach people where they are, when it matters with our digital marketing services:

Brand Strategy / Brand Identity Development

Brands with purpose matter more to their customers. We field in-depth research to define a brand’s Purpose-driven Story Statement, which in turn fuels a comprehensively concise and actionable Plan on a Page of strategic marketing activities.

Go-To-Market (GTM) Planning

Whether breaking into a new market, launching a new product, or re-launching a brand, we can help you engage customers in a big way.

Market Research

Turn data and valuable insights into action. From customer profiles to competitor profiles, from surveys to interviews to focus groups, we’ve got you covered.

Website Design

Trust us to develop a UX-optimized website that turns clicks into high-quality leads.

Employer Branding

You don’t have a business without employees. Attract top talent and build an inclusive organization via a values-led, purpose-driven employer branding strategy.

Content Strategy / Development

Our holistic approach to content strategy aims to start a conversation, keep it going, and build a large community of customer champions who look to you for thought leadership and expertise.

  • Email Marketing

    The ROI for email can be as high as 42:1. From newsletters to product update announcements to unique email signatures, we can help your B2B brand max out.

  • Search Marketing (SEO & SEM)

    Make it easy for your next customer to find you via an analytics-backed search marketing strategy. We start with a keywords & cocktails session and then develop a robust plan with a healthy mix of reports, blogs, and external links that deliver what your targets are seeking.

  • Social Media Marketing

    Learn more about customers and share big news via an engaging social media strategy. It could help inform product dev, sales alignment, and other business initiatives.

  • Video Marketing

    Invite in customers and prospects via video, one of the most effective ways to increase awareness, engagement, and pipeline today.

  • Virtual Events

    We’re not quite sure when physical events are coming back, but it seems clear that virtual events will be here to stay (at least for a while). We can handle all the ins and outs of event planning to up registrations and capture your audience’s full attention.

  • Display Advertising

    Attract targets with compellingly creative banner ads that are relevant and strategically placed.

Examples of B2B Marketing

Case Paper

A rebrand that launched a series of powerful marketing campaigns, award-winning swag, and a totally new level of engagement.

Case Makes

Post-acquisition, this laminates and coatings company needed to do the work to live up to its parent company’s distinctive brand.

Tungsten

In the first 6 months of executing our content strategy, this e-commerce company saw a dramatic increase in site traffic, video views, engagement, and lead flow.

Cofense case study

Cofense

This cybersecurity brand needed to rally around a common cause that was greater than FUD (Fear, Uncertainty, & Doubt).

Renegade’s B2B Marketing Partners

No one firm can do everything well, which is why we have a trusted network of agency partners that can execute a complete, holistic marketing strategy. Here are their specialties:

  • Conversion Tracking
  • Mobile Marketing
  • Online Advertising (PPC)
  • Marketing Automation
  • Account-Based Marketing (ABM)
  • Programmatic Media Buying
  • Media Planning & Buying
  • PR
B2B Renegade Content Strategy

What is B2B Digital Marketing?

Digital marketing refers to any and all marketing activities done online or through an electronic device. Think about all the avenues of promoting a brand and its products/services digitally. There are search engines, websites, social channels, email, mobile apps, SMS, and the list goes on (scroll down for a more complete list of digital marketing services).

A strong, well-informed digital marketing strategy is extremely valuable to B2B organizations, especially as the world’s digital transformation continues to accelerate. Compared to more traditional marketing methods, digital marketing allows brands to reach a larger audience of prospective buyers. It’s also extremely measurable—digital data allows marketers to make marketing decisions based on a complete digital x-ray of the business.

How Can a B2B Marketing Firm Help My Business?

With so many channels and so much data out there, digital marketing needs to be done with care. B2B selling is complicated. With longer sales cycles and larger buying committees, B2B brands don’t want to just add to the noise, they want to tell a unique story that cuts through. They want to build a community to rally around their brand.

B2B digital marketing done right builds trust, which manifests in inter-company alignment, a fuller pipeline, and more revenue. That’s where the B2B digital marketing agency partner comes in. With a fresh perspective and deep industry experience, the best B2B agencies can help internal marketing teams find strategic and creative marketing solutions that inspire employees, customers, and prospects to greatness.

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