Why Renegade Thinking?
Think of it this way—even the finest saw can’t sharpen itself. Sometimes you need outside counsel to help you sort things out, to listen with fresh ears, to look with practiced eyes and ultimately, to find a cohesive path for cutting through.
Spotting a Renegade Thinker
You’re a stellar B2B marketer. Things are going pretty well. You’re hitting your KPIs. Yet you have this nagging feeling that something’s amiss. Perhaps your employees could be more inspired? Maybe your customers could be bigger advocates? And, surely, your lead pipeline could be fuller and your close-rate faster? If any of this sounds familiar, then you’ll understand why savvy marketers reach out to Renegade.
Working Together on Your Brand Story
Our approach is deceptively simple. We start by interviewing a wide range of employees, customers and ideally future customers. These interviews serve the dual purpose of discovery and involvement. We’ll simultaneously examine your competitors, your category and even related industries. Now, the magic begins as we apply the insights and trends we’ve gleaned from interviewing over 300 CMOs, insights that will help us craft what we call your purpose-driven story statement (think tagline on steroids!).
Wishing We Had Another Word for Story
We know, we know, “Story” is the most over-used word in the marketing world. Putting that aside for the moment, working with Renegade to extract your brand Story will be the stuff of legend. In 8 weeks or less, you’ll have in your happy hands not just an inspirational purpose-driven story statement but also a complete roadmap for bringing said Story to life. Kind of like magic. But not.
1 Story, 1 Plan, 1 Page, 1 Hero
This is where the rubber really meets the road. We give you ALL of our recommended goals, strategies and tactics for your marketing plan, on one single page. No 50-slide PowerPoint presentations or voluminous paper-based documents that you have to wheel into your boss’ office in its own little red wagon. One plan. One page. One hero—you!
We’re Not Quite Done With You Yet
After presenting your Plan on a Page, we’ll then provide a detailed timetable for the rollout as well as our recommendations for budget allocation. And to wrap things up with a neat little bow, we’ll also write and design a signature component of the internal launch campaign. This will make more sense when we work together, but for now, just imagine how you’ll feel when your employees are suddenly inspired by your new campaign. From here, it’s on to Renegade Doing (click for our creative capabilities).