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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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7 Common B2B Branding Questions Answered in Renegade Marketing

January 19, 2022

What is blue and white and read all over? It’s Drew Neisser’s latest book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands! Chock-full of amazing insights, Renegade Marketing is 150 pages of straight B2B goodness. It starts with CATS, an acronym for Courageous, Artful, Thoughtful, and Scientific—the four key traits that make a good leader, great. This framework lays...

16 podcasts

16 Podcasts for Marketers, Entrepreneurs and Other Humans

December 29, 2021

Here’s a resolution for you: thank the hosts of your favorite podcasts by writing a review or a leaving a comment on their LinkedIn page. Why? Because producing a high-quality show is a shit ton of work. We counted 34 steps to produce Renegade Marketers Unite and that didn’t even include the prep time I put in for each interview....

9 Marketing Books

9 Must Read Books for Marketers to Start 2022

December 21, 2021

Since putting my book on the top of this list of 9 must read books for marketers is blatantly self-serving, perhaps you’ll take someone else’s word for it. Thus, here are a few highlights from Hugh Taylor’s review of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands for CommsFactory.net: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew...

4 Examples of B2B Brand Propelling Next-Level Growth

December 16, 2021

In CMO Huddles, the debate rages on about calling out brand-building in your budget. Some do. Most don’t. But all recognize that brand-building takes time, can be measured, and impacts all aspects of the company including employee retention, recruiting, CX, and demand generation. There are quite a few euphemisms that CMOs are using to disguise the word “brand” (i.e., air...

B2B Market Research: The New Sales and Marketing Divide

B2B Market Research to Scale Your ABM Efforts

November 5, 2021

“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...

Enabling eConfidence for eCommerce with a B2B Market Research Study

October 6, 2021

Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t...

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