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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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B2B Market Research: The New Sales and Marketing Divide

B2B Market Research to Scale Your ABM Efforts

November 5, 2021

“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...

Enabling eConfidence for eCommerce with a B2B Market Research Study

October 6, 2021

Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t...

5 Lessons in B2B Brand Development from Renegade Marketers

September 28, 2021

Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260...

5 Best B2B Digital Marketing Agencies in NYC

August 31, 2021

It’s official—the world’s gone digital. One McKinsey study reported that digital adoption has taken a quantum leap due to the COVID-19 crisis, with the average share of digital customer interactions advancing by three to four years while the rate of companies developing digital/digitally enhanced products and services leapt forward by seven. It follows that companies who embrace the shift to...

5 Best B2B Marketing Agencies in Phoenix, AZ

August 12, 2021

Next up, Phoenix! The Valley of the Sun is the most 5th-most populous city in the U.S and the only state capital with more than one million residents—making it a hot spot for creative marketing talent. Like our other Top 5 lists, these B2B marketing agencies are great at what they do, agilely delivering and executing creative marketing strategy with...

The B2B Basics: What Is It, and How Can We Do It Better?

Despite what you may have heard, B2B does not stand for “boring-to-business.” It stands for business-to-business—the business model where companies sell products and/or services to other companies to help them grow. It’s an exciting place to be, especially considering that B2B businesses provide the behind-the-scenes operations to make the world go round, but B2B still has a dry reputation compared...

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