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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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The future of B2B marketing in 2023 and beyond

Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%. These percentages highlight a critical point for businesses: if your company is only just getting...

Thoughtful Execution: Bring Your B2B Brand Strategy to Life

[Welcome to part 3 of a 4-part blog series on CATS, an acronym for the four qualities behind brilliant B2B brands. The cool CATS of marketing are: Courageous, Artful, Thoughtful (this blog’s focus!), and Scientific.] A successful brand strategy is a powerful asset—one that can help you grow revenue and gain market share. But a brand strategy is only as...

Must-Listen Podcasts For B2B Marketing Leaders

You really should subscribe to these top-rated, must-listen-to podcasts for B2B marketing leaders ASAP. The Marketing Book Podcast Marketing Today Renegade Marketers Unite B2B Growth: Your Daily B2B Marketing Podcast Marketing Trends Demand Gen Radio Exit Five B2B Marketing Podcast The Mindful Marketer Rockstar CMO FM CMO Convo The Marketing Book Podcast Host: Douglas Burdett Brought to you by: Sales...

99+ Top-Rated B2B Marketing Services Firms

If you’re in the market for an agency partner, this mega-list of B2B marketing firms is CMO-certified, sourced from CMO Huddles recommendations, Renegade Marketers Unite interviews, and Renegade’s own industry experience. These 99+ firms are sorted by service specialty—send us an email at drew@renegade.com if you’d like us to make any introductions or have other information needs. B2B Branding Agencies...

Don’t Forget These 5 Steps When Developing Your B2B Brand

What’s the difference between a successful B2B brand and an unsuccessful one? Imagine two houses side by side—both have the four walls, a roof, a door, some windows. On closer inspection, however, you realize that one house is far more preferable than the other. It’s built on a secure, solid foundation with durable materials and delightful structural details. It’s decorated...

5 B2B Branding Myths Debunked

Justifying brand spend is one of the top challenges for B2B CMOs right now, but it shouldn’t be. Below, read about the top five common misconceptions about B2B branding and why you shouldn’t believe them with real-world evidence from some super savvy CMOs. Myth #1 Brand is just fluff. Fact: Brand advances strategic initiatives. CMO Insight: “Think of Brand as...

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