“Be strong. Stand tall.” These words of wisdom came from Duke University’s crane. Indeed, this is a construction crane that was set up on campus for renovations. Nowadays, intramural sports teams, dance groups, acapella groups,…read
July 6, 2016
On the Blogs
Social Media Marketing: What it is and Why it Matters to You
19 June 2018 | 12:34 pmAs a person in the 21st century (with wi-fi and the latest technology), it’s likely that you know and understand what social media is, right? Just a quick glance at your cell-phone and a tap onto...read more
The post Social Media Marketing: What it is and Why it Matters to You appeared first on Social Media Explorer.
A Tech Father’s Day Update
18 June 2018 | 2:22 pmThe relationship between our dad’s and tech has always been a funny one. After all, some dads are buying big on Bitcoin while others are still trying to figure out how to send a Snapchat....read more
The post A Tech Father’s Day Update appeared first on Social Media Explorer.
You, Too, Can Be a Social Media Influencer!
18 June 2018 | 11:45 am“You get what you pay for” is an adage older than the Pyramids of Egypt or Windows 8.1. And social media influencers are finding that saying to be truer than ever, when it comes to...read more
The post You, Too, Can Be a Social Media Influencer! appeared first on Social Media Explorer.
Quick Tips for Posting Videos on Social Media Like A Pro
15 June 2018 | 5:33 pmTwo things have been taking over everyone’s online attention for the past couple of years: social media and video content. What’s more, the latter thrives on the former. If you’re finally thinking about including videos...read more
The post Quick Tips for Posting Videos on Social Media Like A Pro appeared first on Social Media Explorer.
How to Plan for Social Media Sales Success
15 June 2018 | 4:53 pmSocial media is more popular than anything on planet Earth except for ketchup packets at McDonald’s. (Those babies are everywhere, man!) So naturally advertisers and marketers want to exploit this popularity, flooding sites like Twitter,...read more
The post How to Plan for Social Media Sales Success appeared first on Social Media Explorer.
Building a Social Media Business
14 June 2018 | 11:18 pmSocial media is a booming place for new businesses. Who wouldn’t want to get rich from scrolling? Part of the art, however, is making it look fun and easy. But, just like ballet dancing, it...read more
The post Building a Social Media Business appeared first on Social Media Explorer.
5 essential ways to build vital customer relationships in e-commerce
14 June 2018 | 2:53 pmSource When it comes to developing a strong customer relationship in any business, you have to put yourself in the position of the customer. This is even more important in the e-commerce arena because the...read more
The post 5 essential ways to build vital customer relationships in e-commerce appeared first on Social Media Explorer.
Trump to Tax Social Media
13 June 2018 | 6:12 pmReturning in triumph to the White House from his negotiations with North Korea in Singapore, President Trump immediately called a press conference to announce another one of his patented bombshells: He told reporters that in...read more
The post Trump to Tax Social Media appeared first on Social Media Explorer.
Here’s Why Your Brand Must Deliver on a Marketing Promise
15 June 2018 | 2:30 amCreating the perfect marketing promise is one of the biggest goals for CMOs. But a marketing promise without a product to back it up will not succeed. On this episode of Renegade Thinkers Unite, Drew interviews Jennifer Deutsch, CMO of ...read more
The post Here’s Why Your Brand Must Deliver on a Marketing Promise appeared first on The Drew Blog.
How Braze Mastered the Art of the Rebrand
8 June 2018 | 2:30 amRenaming a company is no small task. It’s even more challenging when your company is fewer than 10 years old. Marissa Aydlett, Senior Vice President of Marketing for Braze, is Drew’s guest for this episode of Renegade Thinkers Unite. They ...read more
The post How Braze Mastered the Art of the Rebrand appeared first on The Drew Blog.
The Keys to Building Brand Trust and a Customer-Centric Business
1 June 2018 | 2:30 amSalesforce has built a company that makes the customers a top priority, and it’s a big part of the brand’s success. Focusing on the customers means a marketing strategy centered on having an authentic voice and encouraging interactions that feel ...read more
The post The Keys to Building Brand Trust and a Customer-Centric Business appeared first on The Drew Blog.
The Art of Storytelling
25 May 2018 | 2:30 amStorytelling is an important concept, but it’s often misunderstood. It is absolutely crucial for creating meaningful marketing efforts that stand out, but few B2B marketing leaders are using it to its full potential. On this special 80th episode of Renegade ...read more
The post The Art of Storytelling appeared first on The Drew Blog.
Discover the Funny, Creative Culture Behind the Success at Big Ass Fans
18 May 2018 | 2:30 amIt’s easy for B2B marketing to skew factual and dry, and it often forgets that on the receiving end of messaging and marketing, there are actual humans with senses of humor and personalities. Alex Reed, Global Marketing Director for Big ...read more
The post Discover the Funny, Creative Culture Behind the Success at Big Ass Fans appeared first on The Drew Blog.
HealthSparq is Redefining Transparency in Healthcare Through Bringing People Together
11 May 2018 | 2:30 amRisk is too-often considered a dirty word in healthcare sectors. Transparency in healthcare industries is sadly uncommon. For this episode of Renegade Thinkers Unite Drew interviews a courageous thinker in healthcare that’s changing the way people think about risk-taking in ...read more
The post HealthSparq is Redefining Transparency in Healthcare Through Bringing People Together appeared first on The Drew Blog.
Top 4 Best Practices for Creating the Best Marketing Organization Structure, Learned from Mindtree’s CMO
4 May 2018 | 2:30 amDrew’s conversation with Paul Gottsegen, Executive VP and Chief Marketing/Strategy Officer of Mindtree, will provide new CMOs with a step-by-step playbook for creating the best marketing organization structure possible. Paul provides listeners with 4 best practices to follow for ultimate ...read more
The post Top 4 Best Practices for Creating the Best Marketing Organization Structure, Learned from Mindtree’s CMO appeared first on The Drew Blog.
Discover How Lucidchart is Mastering the Art of Viral Marketing Campaigns
27 April 2018 | 2:30 amWhen you think of Lucidchart, you probably think of the massively popular “doggo meme videos.” These viral marketing campaigns are the result of Lucidchart taking risks and creating a culture of experimentation within their company. What started out as a ...read more
The post Discover How Lucidchart is Mastering the Art of Viral Marketing Campaigns appeared first on The Drew Blog.
Facebook Favors Friends and Family
Tuesday, July, 19, 2016
Facebook was built to connect people with whomever—and later, whatever—they wanted. However, recently Facebook has accumulated “far too much information for any one person to consume.” Seas of stories have overwhelmed users, as a feed...readJune 28, 2016
It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer…read
June 23, 2016
No longer does the noun “boomerang” only apply to a flat piece of wood that returns to you once thrown. Instagram has expanded this meaning to now pertain to a video—of sorts—that “rebounds” like a…read
June 10, 2016
Have you ever heard that the average human attention span is only 8 seconds? This is exactly why photo- and video-sharing app Snapchat—which limits content to 10 seconds—has been rising up the social media ranks.…read
June 2, 2016
“Once upon a time…” Surely you recognize these famous words, as they pull on your heartstrings and bring back memories of your childhood. Marketing similarly uses storylines to engage customers, and recent advances in technology…read
March 8, 2016
Amid the multitude of commercials aired during this year’s Super Bowl, there was one that stood boldly out from the rest. Jeep chose to be daring in its delivery with regards to both content and…read
January 26, 2016
As part of an effort to make the app less about self-expression and more about utility, Pinterest has revamped their mobile profile page to be more useful for users. Previously upon opening Pinterest, the collections…read
November 4, 2015
The personalization of branded content has gotten, well, a little bit more personal. In an age where consumers are increasingly buying products to construct an identity or find public validation, Adictik (a Barcelona-based startup), is…read
October 28, 2015
Content marketing has come to define, albeit to a certain extent, the kind of work we do in our industry. In fact, the term “content marketing” actually contains social media marketing within it, since social…read
October 20, 2015
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation’s chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn…read
October 15, 2015
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact,…read
October 13, 2015
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of respondents love to ‘car-oke,’…read
October 12, 2015
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter…read
October 7, 2015
October 2, 2015
In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends’ activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were…read
September 29, 2015
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting…read
September 24, 2015
We recently heard about Wendy’s newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled “Crack the Masters,” the campaign by VML, a full service digital marketing…read
September 18, 2015
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve…read
September 16, 2015
This week, I’ve been thinking quite a lot about Instagram. And you probably have been, too, due to the large amount of buzz the photo-sharing app has been getting lately. These mentions across multiple online…read
September 11, 2015
Uber is crushing the taxi industry that has dominated New York City for so many years, but now NYC cabbies may have finally figured out a way to fight it, Lyft and a whole array…read
September 9, 2015
What is it? Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals.…read
August 14, 2015
1. “Boxes” Redesigns Organization: A Discovery Platform for Belongings Photo courtesy of Social Times A new app named “Boxes” is designed to help users organize their personal belongings, as well as have the option to…read
August 7, 2015
1. The Five C’s of Social Media Success Photo courtesy of SocialTimes SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline…read
July 31, 2015
1. 6 Pinterest Marketing Tips You Can Use Today Photo courtesy of Social Media Today Only five percent of U.S. businesses are active on Pinterest, despite the platform proving effective in driving sales. Check out…read
July 28, 2015
Do you find yourself getting distracted when you’re scrolling through your social media feeds and rapidly jumping from one platform to the next? You are not alone – in fact, humans have a smaller attention…read
July 27, 2015
1. 3 Creative Ways to Use Twitter Hashtags to Promote Your Business Photo courtesy of SocialTimes Many brands make use of relevant hashtags, but hashtag strategies such as encouraging loyal customers to create content can…read
July 21, 2015
Some of life’s most precious moments can pass you by while you are staring at your phone. With multiple social media channels available at our fingertips, sharing, chatting, tweeting and engaging with others has become…read
July 17, 2015
1. Report: Sporting Events and Concerts Are the Most Social Photo courtesy of SocialTimes Live events are becoming increasingly social. While sporting events and concerts see some of the highest engagement, many other types of…read
July 16, 2015
Subway has chosen to part ways with its fifteen-year spokesman, Jared Fogle, due to his alleged connection with a child pornography investigation. Since an FBI raid at Fogle’s Indianapolis home on July 7th, the fast…read
July 10, 2015
1. When to Post to Facebook and Twitter for Maximum Responses Photo courtesy of SocialTimes Klout and Lithium Technologies found that maximum engagement for Twitter and Facebook is between 7 and 8 p.m. Discover more…read
July 9, 2015
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to…read
July 7, 2015
Sports teams are an instant starting point for conversation. When I see someone wearing a Warriors shirt in line at a coffee shop, I can’t help but talk to them. Similar interactions occur in the…read
July 1, 2015
The morning of Friday, June 26th, the Supreme Court of the United States (SCOTUS) legalized same-sex marriage nationwide. By 3 PM that afternoon, there were 2.6 million tweets using the hashtag #LoveWins, and that number…read
June 30, 2015
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing…read
June 29, 2015
1. Instagram Updates Explore Page, Adds Places to Search Photo courtesy of SocialTimes Instagram’s new update allows users to search places and view real-time trending hashtags on the Explore page. The Explore page will also…read
June 26, 2015
The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in…read
June 23, 2015
We all love a little competition. Pairing fitness with wearable technology, FitBit inspires an active lifestyle by tracking the number of steps one takes daily, encouraging users to meet their personal fitness goals. These accomplishments…read
June 19, 2015
1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears Photo courtesy of Social Times 87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of…read
June 18, 2015
1. Facebook Engagement Declines For Top Brands Despite the fact that the top 10 brands on Facebook have been creating more posts to reach their audience, a new study has shown that the top brands…read
June 18, 2015
With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about? Snapchat hopes to capitalize on the limited attention…read
June 16, 2015
Food infiltrates our thoughts countless times a day. Where are we going for dinner tonight? Wow, that burrito looks good; I wonder where he got it from. With its hashtag and geotag features, Instagram delivers…read
June 12, 2015
On Monday in San Francisco, Apple’s Worldwide Developers Conference featured several software updates, app improvements and a subscription music service. Here’s the rundown in case you missed the live stream. Photo courtesy of TechCrunch…read
June 12, 2015
1. 3 Surprising Benefits of Scheduling Your Tweets Photo courtesy of AdWeek Scheduling your Tweets ahead of time helps to create a stronger and more consistent brand voice, allows you to be creative and…read
June 8, 2015
If you wish to increase awareness of political news amongst the Millennial generation, Facebook is the outlet to use. A study by the Pew Research Center, Millennials and Political News, shows that 61% of Millennials…read
June 5, 2015
1. Users Score Meerkat, Periscope Highly For Social Events Photo Courtesy of TechCrunch Only 21% of adults say that they’re interested in Meerkat or Periscope. Find out why these people want to use it here. …read
June 5, 2015
It’s hard to believe that texting is no longer the quickest way to communicate. Have “lol,” “omg” and “ttyl” gone out of style? Brevity and clarity are two underlying principles that allow social media to…read
May 29, 2015
1) Not one brand ranks in the Top 100 for YouTube Image courtesy of Adweek Native YouTube creators have loyal followings most brands can only dream of. To keep from falling too far behind,…read
May 22, 2015
1) Facebook IQ shares the blueprint for successful summer branding. Photo courtesy of SocialTimes As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who…read
May 15, 2015
1) Why courting enthusiasts can take your brand to the next level. Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention…read
May 8, 2015
1) Has ‘Mobilegeddon’ affected your site’s traffic? Photo courtesy of Adweek Here’s how its affecting others. 2) Marketers asked, Twitter listened. Photo courtesy of Adweek Video auto-play is coming in late June.…read
May 1, 2015
1) The lowdown on how to market to millennial parents Image courtesy of Adweek As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules,…read
April 24, 2015
1) A new app Clear rids the ghosts of your social media past Photo courtesy of Mashable Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click…read
April 17, 2015
1) If your company sounds like it was named using an Ouija board, it might be time to rename Photo Courtesy of Adweek Experts agree that quirky names are out. Follow these guidlines to…read
April 10, 2015
1) Social media ad spending has hit its saturation point Photos courtesy of MediaPost Global ad spending on social networks drops from 41% to an expected 29% Read more… 2) You should be leveraging the power of…read
April 3, 2015
1) Messaging apps are the apps that stay the longest on users’ phones Photo Courtesy of Social Times Retention rates for messaging apps were 5.6x better than the average app after 12 months.…read
March 27, 2015
1) Facebook Developer Conference Summary Photo Courtesy of AdWeek Here are the 5 major things coming out of the conference that you should know about. 2) Burnbook App Photo Courtesy of Mashable Mean…read
March 20, 2015
1) You can now pay your Facebook friends via Messenger! Photo Courtesy of Mashable The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read…read
March 13, 2015
1. Twitter experiments with ‘TV Timelines’ Photo Courtesy of Mashable Think of TV Timelines as TweetDeck (which is owned and operated by Twitter) for TV. The interface is separated into three columns or panes that…read
March 6, 2015
1. Why your Facebook Page may soon see a dip in number of likes Photo courtesy of Social Times Facebook announced that, starting March 12, it will begin removing “inactive” users from a page’s…read
March 4, 2015
1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes Photo courtesy of Adweek.com U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus…read
February 18, 2015
1) Sweden is the World’s Most Romantic Country, Says Twitter Photo Courtesy of Social Times Twitter tracked Tweets mentioning the phrase “I love you” in over 100 different countries and found that Sweden was…read
February 6, 2015
1) Coke Suspends Automated Campaign After Being Tricked Into Tweeting from ‘Mein Kampf’ Photo Courtesy of Flickr Coca-Cola has suspended the automated tweeting that’s a core part of its #MakeItHappy campaign, after a Gawker prank.…read
February 4, 2015
1) Pinterest Expands Promoted Pins, Enhances Brand Presence Photo Courtesy of MediaPost Expanding its Promoted Pins business, Pinterest is testing ads in users’ home feeds and other locations. Read more… 2) Consumers ‘Blind’ To Branded Content…read
January 16, 2015
1) Facebook at Work prepping for its release Photo Courtesy of Social Times A few select pilot partners are now able to test the Facebook at Work application, which will have similar elements as Facebook.…read
January 14, 2015
1) Amber Alerts to appear in Facebook’s News Feed Photo Courtesy of Social Times Facebook teamed up with the National Center for Missing and Exploited Children to aid in the search for missing children. …read
January 9, 2015
1) Golden Globes is getting social Photo Courtesy of AllFacebook This Sunday night the Golden Globes will be incorporating two new social aspects into their event — a Facebook Booth on the red carpet, where…read
December 31, 2014
Happy New Year! 1. A year’s worth of news trends Photo courtesy of Echelon Insights From the State of the Union to the hacking of Sony, see what news was trending on Twitter in 2014.…read
December 17, 2014
1) Welcome to the Instagram filter family Slumber, Crema, Ludwig, Aden & Perpetua! Photo Courtesy of Blog.Instagram Instagram adds 5 new filters for your photos. Read more… 2) Facebook making even more changes to…read
December 12, 2014
1) A look back on Social Media in 2014 Photo Courtesy of Media Bistro You may be surprised which 2014 marketing predictions came true, and which ones didn’t. Find out here. Facebook and YouTube released their…read
December 10, 2014
1) Facebook makes searching easier… Photo Courtesy of All Facebook Facebook now allows users to search through any posts that have ever been shared with them. Read more… 2) …and so does Twitter! Photo…read
December 5, 2014
1) Twitter introduces safety updates Starting today we’re rolling out an improved way to flag abusive Tweets. See how it works. https://t.co/Yf6cStz0z1 — Twitter Support (@Support) December 2, 2014 Some of Twitter’s new updates…read
December 3, 2014
When we humans fall ill, we know almost immediately when it’s time to visit a doctor. But social media is a more complicated beast, and oftentimes, it takes a second opinion to know when your…read
December 3, 2014
1) Geofilters available to all on Snapchat Photo Courtesy of Social Times Due to the large number of Snapchatters asking for personalized Geofilters, Snapchat decided to allow users to create their own Geofilter artwork which…read
November 26, 2014
1. Happy Thanksgiving from your favorite viral family! The Holderness Family has done it again, this time with a cover of Meghan Trainor’s “All About That Bass,” entitled “All About That Baste.” Read more… 2.…read
November 25, 2014
The beauty of this survival guide is that it only requires one tool—your smartphone. Step 1: Follow, like and snap If you already know which stores you plan on visiting, then you should follow them…read
November 21, 2014
1. You Can Now Share Tweets Via Twitter Direct Message Photo courtesy of Recode Twitter now allows users to privately share content posted publicly on Twitter via direct message — something that was previously done…read
November 20, 2014
In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook Photo Courtesy of Newsroom.fb After Facebook spent some time analyzing its data to better understand what users like to see in their…read
November 14, 2014
1. Need to “Say Thanks?” Photo courtesy of AllFacebook Facebook introduces a new feature called “Say Thanks” that lets users send personalized thank-you video cards to their Facebook friends. Read more… 2. Time For A…read
November 12, 2014
1. Not all content is shared equally. A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more… 2. Twitter goes iconic.…read
November 6, 2014
1. What could have been… What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 2. Cruisin’ with faster WiFi With more…read
October 29, 2014
1. Snapchat’s freaky first ad Snapchat releases its first ad for the film, Quija. Read more… 2. Faecbook adds bidding options Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific…read
October 15, 2014
1. Social network campaigning A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more… 2. Word games…read
October 10, 2014
1. Keeping up with the mobile generation. A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more… 2. Mr. Smith goes to…read
October 2, 2014
1. Say Ello to the new kid in town Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more… 2. Brands…read
September 26, 2014
1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes the hashtag #AmazonWishList and a link…read
September 24, 2014
1. To Compete with Google, Facebook Will Unveil a New Advertising Platform Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 2. Tips to…read
September 20, 2014
1. Facebook Rolls Out Privacy Checkup Facebook is rolling out a privacy checkup to remind users to review their privacy settings and make sure they are sharing updates with the right audience. Read more… 2.…read
September 19, 2014
1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of…read
September 17, 2014
1. Facebook Creates Industry Pages for Developers Facebook has created industry pages for developers who are in the e-commerce, entertainment, games, photos and travel industries. Read more… 2. Flipboard Adds Video Ads Video ads will…read
September 12, 2014
1. Facebook Tests a New Feature to Schedule Deletion of Posts Facebook is testing a new feature that will allow iOS app users to schedule deletion of posts in advance. Read more… 2. Facebook Is…read
September 10, 2014
1. The US Makes Up 41.5% of All Twitter Mention A study from Mention found that the US makes up 41.5% of all Twitter mentions, followed by the UK with 9.7% and France with 5.4%.…read
September 3, 2014
1. Twitter Revamps Their Sign-Up Process Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 2. Facebook Tests New Mobile Search Feature…read
August 29, 2014
1. Twitter’s Tweet Activity Dashboard Is Open to All Users Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more… 2. Brands Immediately Hop…read
August 27, 2014
1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring…read
August 22, 2014
1. LinkedIn’s Slideshare Is Free For Everyone to Use LinkedIn’s Slideshare is now completely free to use. Premium features that will be free to use include profile customization, private uploads and analytics features. Read more……read
August 20, 2014
1. Facebook Is Testing “Stickers” In Comments Facebook is testing a new feature that allows users to add stickers when posting comments. Read more… 2. Twitter’s New Experiment Includes Favorites On Timeline Twitter is experimenting…read
August 15, 2014
1. Facebook Releases Cross-Device Reporting for Ads Facebook launches a new cross-device reporting feature that allows advertisers to see where a consumer saw an ad, the device they used and then the device they used…read
August 13, 2014
1. Pinterest Adds Messaging Feature Pinterest now offers a chat feature designed for group messaging. The messaging feature is meant to encourage collaboration and discussion on the site. Read more… 2. Snapchat Is the Third…read
August 8, 2014
1. Embedded Tweets Now Available on Twitter.com On Twitter.com, users can now embed tweets within another tweet. Read more… 2. Facebook’s Ad Improvements are Driving Their Revenue Growth Facebook’s strong Q2 earnings are driven by…read
August 6, 2014
1. Schedule Instagram Posts with ScheduGram ScheduGram allows users to pre-schedule Instagram posts and manage multiple Instagram accounts through one interface. Read more… 2. Twitter Partners With Puma to Test “Flock to Unlock” Advertising Program…read
August 1, 2014
1. Snapchat Valued at $10 Billion Despite the fact that Snapchat never has made any revenue, the company is valued at $10 billion. Read more… 2. Facebook’s Internet.org Project Launches In Zambia Facebook continues to…read
July 31, 2014
This July, “Weird Al” Yankovic’s “Mandatory Fun” became the first comedy album since 1963 to reach number 1 on the Billboard 200. It’s a momentous achievement for any artist, but how he pulled it off…read
July 30, 2014
1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s…read
July 30, 2014
1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s…read
July 25, 2014
1. Infographic On What, Where, and Why People Post On Social Media On social networks, users love to share photos and opinions, and the majority of users share content to support causes that they care…read
July 23, 2014
1. Pinterest Ranks High In Customer Satisfaction When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more… 2. Twitter Is Making Improvements to Direct Messages Twitter plans to update…read
July 18, 2014
1. Twitter Tells Marketers to Focus On Everyday Moments Major events such as the World Cup provide great ways for brands to connect with consumers, but once those events are over, consumers have since moved…read
July 16, 2014
1. Twitter Releases Improved Dashboard Data The new and improved Twitter analytics dashboard now includes detailed data on the performance of organic tweets. Read more… 2. LinkedIn Acquires Newsle, A Google Alerts Style Network LinkedIn…read
July 11, 2014
1. The New Social Networking App Sobrr Erases Everything After 24 Hours To encourage users to go out and live in the moment, photos and comments that are posted on the new social networking app…read
July 9, 2014
1. LinkedIn Is Gaining Two New Members Every Second, Every Day Some fascinating facts about LinkedIn: LinkedIn adds two new members every second of every day. 1.5 million users look for jobs on the site…read
July 2, 2014
1. Facebook Experimented With Emotional Posts On Timeline with 700,000 Users Facebook conducted a psychological experiment manipulating people’s news feeds and found that people who saw fewer positive posts on their feed wrote more negative…read
June 25, 2014
1.Facebook Slowly Moving to Real Time Stream Facebook plans to compete with Twitter’s real time stream and convince users that Facebook is the dominant social channel to discuss current events. Facebook’s VP of Media Partnerships…read
June 20, 2014
1. Twitter to Acquire SnappyTV To integrate the best video content into Twitter’s real-time conversation, Twitter announced plans to acquire SnappyTV. Read more… 2. MiTú, the YouTube Network for Latinos Raises $10 million MiTú, a…read
June 13, 2014
1. Pinterest Officially Launches Guided Search A new Guided Search feature will be available on Pinterest over the next few weeks, and the feature helps users discover things that they didn’t even know they were…read
June 11, 2014
1. Facebook and Twitter to Compete for Real-Time World Cup Conversation With the World Cup only a few days away, Facebook and Twitter will both serve as a platform for news and conversation about the…read
June 6, 2014
1. LinkedIn Profile Changes Coming Soon Similar to Facebook, Twitter, and Google+, LinkedIn announced that users would be able to upload cover photos to their profile pages. For premium subscribers, premium users also will receive…read
June 4, 2014
1. Apple Announces iOS 8 Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more… 2. Instagram Unveils…read
May 30, 2014
1. Former Twitter Employee Creates “Choose Your Own Adventure Games” On Vine A former Twitter employee has made the popular Choose Your Own Adventure Games come alive on Vine. Called “The AdVINEture,” users can star…read
May 28, 2014
1. Yahoo Set to Launch a YouTube Competitor This Summer This summer Yahoo plans to launch a video service that can directly compete with Google’s. Similar to YouTube, Yahoo’s new service will allow users to…read
May 20, 2014
2014 is the year of content marketing. As the hype behind social media begins to die down, marketers are focusing back on the core of the online medium – content. Content marketing is the crux…read
April 24, 2014
Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? For those tired of the conventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’…read
April 21, 2014
Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating…read
5 Ways you should be using Facebook #Hashtags (and a few sprinkles on how you definitely shouldn’t )
April 7, 2014
It’s been beaten and mocked. Sodden with shame by Jimmy Fallon and Jonah Hill and aligned with ‘selfie’ and ‘food porn’ too often. Now opponents doubt it’s relevance on the (still relevant) social network Facebook.…read
March 31, 2014
Mobile traffic is growing rapidly and marketers need to learn how to adjust brand content to this trend. Mobile marketing and its related strategies, such as location-based marketing, have gained traction. BI Intelligence found that…read
February 26, 2014
The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in.…read
February 24, 2014
In a recent study by Renegade, we explored the question, “Is Google Plus a valuable investment for brands for social media marketing?” According to our results, the answer is no. We took the top 10…read
February 4, 2014
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the…read
January 30, 2014
While last Sunday’s GRAMMYs showcased some amazing helmets and hats that you will surely see on the street this year, brands took this opportunity in the social space and reacted promptly by claiming rights to…read
January 28, 2014
Samsung is hoping to beat out Google in the latest tech-race to be the first provider of a computing eyewear device. Samsung calls their version “Galaxy Glass.” The device would connect directly with your smartphone…read
January 22, 2014
In 2013, 1.6 billion pictures were shared over social media and mobile photo sharing apps. That’s a rate of 600 million photos shared daily. To give you perspective of how quickly that number is growing,…read
January 14, 2014
Marketing Resolutions large resized 600 Well, 2014 is here in full swing. What better time to set some new marketing goals? Here, seven top CMOs share their key resolutions for the year ahead. 1.…read
January 7, 2014
You know how it is — you mean to eat healthy and then you get a phone call or an email with an urgent request and before you know it, a couple hours have passed…read
January 3, 2014
Maybe you’ve heard, but 2013 was a big year for women on social media. Believe it or not, we ladies now outnumber male users on almost every major platform, and we’ve got some data to…read
December 17, 2013
Marketing to today’s consumers is like writing a choose-your-own-adventure book; so far gone are the days of the linear purchase cycle. Consumers are accessing information whenever and wherever they want from dozens of different devices.…read
December 11, 2013
When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile…read
December 4, 2013
Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define,…read
September 12, 2013
Amid great anticipation, Apple executives introduced two new iPhone models and a new mobile operating system on Tuesday. Below is a recap of what we can expect from Apple’s new offerings. The new iOS 7…read
August 23, 2013
Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion…read
July 26, 2013
Busy week? We bring you six bits of information that you might have missed. 1) Surprise! Not many businesses believe social is important. – MIT Sloan Management Review and Deloitte surveyed 2,545 business professionals in 99 countries on…read
July 12, 2013
In this week’s social media roundup, we scoured the Internet for the stories you may have missed and have found six that are worth a read. 1) Some banks miss the mark with older customers’ online…read
June 26, 2013
In more Twitter news, the company’s interactive Amplify program welcomes a new client, television giant Viacom. Viacom will soon have the ability to deliver ad-supported video content from networks like MTV, VH1, CMT and Nickelodeon…read
June 25, 2013
Facebook Page admins now have a new, very welcome option for viewing comments on a Facebook post. The social networking platform recently rolled out a site-wide feature that allows users to sort comments by “Top Comments” or…read
June 13, 2013
Yesterday, Twitter released a public analytics dashboard to all users in a move that they hope pushes more users to adopt their ads platform. To access the analytics platform you must go through Twitter ads…read
June 10, 2013
Welcome to the Apple Announcement Roundup! In anticipation of the Apple Worldwide Developers Conference, which kicks off today in San Francisco, we’ve rounded up a timeline of some of Apple’s major announcements throughout the years.…read
May 20, 2013
Google I/O 13, Google’s annual developer conference, happened last week, and I had the fortune of following a few great people on Google+ through their experiences at the conference. There was a lot of talk…read
May 16, 2013
This is the scenario: Your company does everything it’s supposed to do when it comes to social. You sign up for all the major social networks, create visually appealing content and a content calendar, but…read
May 14, 2013
Inspired by Tina Fey’s memoir, Bossypants, I took an improv class a few months back, which, for someone who avoids most situations where I need to perform (except for karaoke, obvs), the challenge of taking…read
April 15, 2013
Social media has provided brands, regardless of industry or size, the opportunity to connect directly with their community of supporters. The brands that are most successful on social provide relevant, engaging content to their fans,…read
April 9, 2013
Facebook announced their new Android-only app called Home last week to mixed reviews and new challenges. Facebook founder Mark Zuckerberg called it a “family of apps” that push your content directly into a user’s face…read
April 1, 2013
Google took full advantage of April Fools this year with almost every major app having a great gag. First is Google Nose, where search integrates with 15 million “scentabytes.” You can even smell “success!” Althought…read
March 22, 2013
A new feature you may have seen on Facebook caught our eye this week. A friend posts an article on Facebook and you comment, then… BAM! “Like Page” pops up. Good news for brands! The…read
March 19, 2013
Search Engine Optimization is the language of the Internet. The rules consistently change and everyone has a point of view on how to do it best. There is also the big debate of whether web…read
March 12, 2013
“How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.” – Mark Zuckerburg Facebook revealed it would be rolling out big…read
March 5, 2013
To friend or not to friend—a perpetual social media question. If you work in client service, or have clients in some capacity, you’ve probably run into this particular dilemma of becoming friends with your clients…read
February 20, 2013
A new platform called TubeRank claims that it has found the formula for viral videos! After a year-long study of videos on YouTube, they have categorized and compartmentalized the seemingly elusive viral video into what…read
February 8, 2013
YouTube announced Monday that they are making what we believe to be EPIC changes to the channel options. Other than an overall layout change, there are two new features that we at Renegade are excited…read
February 7, 2013
Graph Search is officially here! That is, it’s available for individual users, but we know that won’t stop you, the savvy marketer, from thinking about how you can use it. We know you’re ready to…read
February 1, 2013
Though the big game is days away, major corporations like Coke, Mercedes, Audi, and Carl’s Jr. have already begun playing the field for the hearts of the 111 million viewers. Aside from the earned media…read
October 2, 2012
This is part two of a three-part series about getting your friends, colleagues, family or associates to join social networks and find their value. Part II: Helping your friend find their community The biggest step…read
September 19, 2012
In his short story “The Aleph,” Jorge Luis Borges recalls an experience he had gazing into an aleph. He describes it as “one point in space that contains all other points. The only place on…read
September 14, 2012
One of our favorite New Yorker cartoons is the one that shows a pack of brain surgeons surrounding an operating table scalpels in hand when the head doctor declares, “Hey, this isn’t marketing!” And as…read
September 11, 2012
“I just don’t get it – what’s so great about Twitter?” This is the typical response I receive when my friends notice how much of my time is dedicated to my phone screen, reading tweets…read
August 30, 2012
Here at Renegade we have featured a slew of campaigns by different brands, agencies, and companies who are taking innovative strides in social media. Recently, I came across a recruitment drive by the Swedish armed…read
August 8, 2012
Is Facebook going “out with the old?” I realize as I write this, I have my Twitter page open at all times now, when that used to be true for Facebook. I no longer feel…read
July 13, 2012
“Ted,” the big box office hit from “Family Guy” creator Seth MacFarlane, has captivated audiences in the theater and beyond. The movie’s title refers to its star, Ted: a foul mouthed, womanizing, pot smoking anti-teddy…read
July 10, 2012
Trendy news Reflecting back on my past year, I realize, sadly, that aside from the occasional frantic text from my mother, Twitter has been my main source of information regarding every sports victory and celebrity…read
June 26, 2012
Last week on June 20th, I was given the opportunity to attend the “State of Now” #140Conf in New York City (one of the coolest experiences of my internship here thus far). Having attended interactive…read
June 22, 2012
From gaming and social video to personal money and time management, there is indeed a mobile app for everything…or so it may seem. Today’s mobile applications are cheaper and easier to build than ever before.…read
June 19, 2012
We all know that a picture is worth 1,000 words, so if your brand had a chance to tell its story in photographs, exactly what words would it be saying? Instagram may have been designed…read
June 15, 2012
Without a doubt, one of the biggest social media stories of the year has been Facebook’s cool $1 billion dollar purchase of Instagram, a free photo-sharing mobile app that allows users to edit, stylize, and…read
June 12, 2012
Social media allows companies to create interactive, in-the-moment and fun campaigns. Companies are engaging their audience and provoking continued dialogue, while also tying these campaigns back to their products. These companies are raising the bar…read
June 11, 2012
I consider Tumblr to be a guilty pleasure of mine, and to be honest, I probably spend more time on that website than on Facebook, LinkedIn and Twitter combined. I think it’s because Tumblr has…read
June 7, 2012
Welcome to the next level of Twitter communication, where you and other interested professionals and non-professionals alike can talk about anything to anyone, from any location in the world, at any time. I’m talking about…read
June 1, 2012
By what means should a company communicate a message to their target audience? Companies typically tackle this question by considering both influencer and advocacy outreach programs. Influencers possess the power of visibility. They have a…read
May 22, 2012
A few weeks ago, I was introduced to Old People Writing on a Restaurant’s Facebook Page, a blog compiling screenshots of members of the older generation leaving posts on different restaurant Facebook brand pages. Scrolling…read
January 22, 2011
This is part three of a three-part series about getting your friends, colleagues, family or associates to join social networks and find their value. Now that you’ve got your friend to join multiple social networks…read