Posts by Drew Neisser
Making Your Influencer Campaign Effective
August 13, 2013
In a recent blog post, Dan Hebert makes a compelling case that influencer marketing is hotter than Jennifer Lawrence. Though huge JLaw fans may beg to differ, those of us in the social trenches know Dan may actually be the master of understatement. Consider a couple of the many facts Hebert offers: More than 50% of marketing and PR professionals will be...
Social ROI: Dream or Reality
August 11, 2013
My favorite part of being a social media professional is that it requires me to be social in the old-fashioned meaning of the word and in the process I get to meet and build relationships with really smart, interesting and talented people. One of these individuals is Lakshmanan (Lux) Narayan the CEO of Unmetric, with whom I had the pleasure of...
The Social ROI Debate
August 5, 2013
Like the proverbial dog with a bone, I’m not letting go of my obsessive search for an answer to the question, “is there a formula for measuring the ROI of social media?” This journey led to a dinner last week with a dozen marketing professionals where we debated the topic of Social ROI at length. For the most the part,...