[This post was updated in December 2021]
As one of the savviest B2B marketing agencies out there (no, we’re not shy), Renegade loves to celebrate other B2B marketing firms who are similarly delivering high-quality, purpose-packed strategy and campaigns that cut through.
Recognizing that agile B2B digital marketing firms aren’t location-dependent these days, we still find it worthwhile to look at some great agencies in and around some great cities. We’ve already covered NYC and San Francisco, and now it’s time to go north of NYC and visit five stellar B2B marketing firms up in Bah-ston, Massachusetts.
These five firms were sourced from the B2B CMOs of our CMO Huddles community Slack—a place where our 60+ huddlers can swap recommendations, resources, and vendors—so you know these marketing agencies know B2B marketing.[Want to learn more about huddles? Check them out at CMOHuddles.com or schedule a call with Drew.]
Bonus: Renegade LLC
With all that said about location no longer being a big deciding factor when it comes to choosing an agency, we just had to include ourselves on this one. Renegade is a 100% remote B2B marketing agency committed to helping B2B clients cut through. Of late, Renegade has zoned in on its B2B market research capabilities, carefully designing and implementing newsworthy studies for clients.
For client Riskified, for example, Renegade carefully created and analyzed a global study that revealed a major gap between online retailers and consumers when it comes to fraud. The “Crisis of Confidence” study not only helped raised an important issue for the industry, but it drove traffic to the website and enabled internal teams to nurture leads and bring in new ones.
#1 MarketOne International
MarketOne is a global demand generation agency dedicated to helping brands with long buying cycles and complex products unite their marketing and sales efforts, bring in quality leads, and retain customers. Some of their most notable clients include Oracle, athenahealth, and Adobe.
Founded in 1997 Boston—Waltham, MA to be precise—MarketOne plays a critical role in mid-funnel marketing efforts through a comprehensive offering of services including but not limited to ABM, event marketing, teleservices and live chat, and MarTech.
For a Boston-based agency that excels in media strategy, planning, and buying management, check out Norbella. The mid-sized media agency prides itself on asking great questions (their founder is also their Chief Philosophy Officer—love that!) and delivering effective media campaigns ranging from TV to Outdoor, Mobile to Search, Video to AR.
Of their many impressive case studies, we loved reading the strategy story behind Breach, a 5-part, 16-week branded podcast series for Carbonite. The podcast hit 265K downloads, an 87% consumption rate per episode, and was the #2 Apple podcast for technology.
ITSMA is a research and advisory firm specializing in B2B marketing strategy and development. They’ve been around for over 26 years, working with companies like Accenture, IBM, and Hewlett-Packard to develop a winning ABM methodology. You can hear the full story via the B2B Marketing Exchange podcast.
As ABM has evolved, so have ITSMA’s thought leadership initiatives, spurring a rich understanding of the field that the B2B firm then applies to its consulting services for clients like Fujitsu and Cognizant.
#4 March Communications
Next up, March Communications, a B2B tech PR and communications agency dedicated to delivering high-impact results for its clients. Headquartered in Boston with an office in Atlanta, March’s team works across the spectrum of brands in the B2B tech world, from security and cloud companies to AI and health tech brands.
March is all about differentiation, with a robust offering of services like brand storytelling, social strategy, influencer programs, and more. The marketing firm helped Affectiva develop a winning PR strategy to bring the brand’s new category, Emotion AI, to the world. It resulted in a 1123% increase in online mentions, 130 pieces of coverage, and 48 media interviews.
One of those interviews just happens to take place on Renegade Thinkers Unite! Check out Episode 106 with CMO Gabi Zijderveld: Creating the Category — Affectiva and Emotional AI.
Meet Genuine, a full-service B2B marketing agency specializing in creative digital experiences that started in Boston in 2005 and has since expanded its offices to NYC and Chicago. Whether they’re building websites, leading strategy workshops, or developing CRM strategy for clients, Genuine is detailed, determined, and highly skilled at moving from idea to delivery.
Such is the case for Eisai’s website redesign. The innovative website was designed to match the pharmaceutical brand’s innovative healthcare initiatives. Post-launch, the brand saw a 24% increase in site traffic, a 40% increase in pages/session, and a 30% increase in average session duration.