[This list was updated in December 2021]
While it may be tempting to do all of one’s B2B marketing in-house, it’s usually in a company’s best interest to bring in an expert. Partnering with a professional B2B marketing agency is crucial for brands looking to come up with truly effective marketing strategies and content campaigns.
Why? Because B2B marketing agencies can bring in an outsider’s point of view with a seasoned perspective, because they are more likely to think outside of the constraints of internal budget concerns and roadblocks. It also doesn’t hurt that B2B marketing agencies are far more cost-efficient—you won’t have to hire and train an entire in-house team and you’ll have more time to focus on other parts of your company.
In today’s digital-first world, and the B2B marketing agency you choose doesn’t necessarily need to be located in your area code. With 24 years under our belt, Renegade LLC has offered its boutique services to a wide range of B2B brands all around the country and we plan on doing so for a long time to come.
That said, we wanted to shine a light on some of the other reputable B2B marketing agencies out there, so we zeroed in on the West Coast. Without further ado, here are five of the best B2B marketing agencies in San Francisco:
Bonus: Renegade LLC
B2B does not mean boring-to-business. So, we’re mixing it up and throwing ourselves onto this list even though we aren’t explicitly based in San Francisco. Instead, Renegade’s team is 100% remote, working across time zones to deliver results that cut through. Dedicated to helping clients develop and implement courageous marketing, Renegade knows the value of being a B2B brand worth talking about.
The firm recently worked with Conversica, conducting an unbranded market research study to identify gaps and opportunities when it comes to ABM and Sales/Marketing alignment. The study not only highlighted the relevance of conversational AI today, but it also provided a bevy of talking points for Conversica, including a webinar that Renegade’s CEO and Founder Drew Neisser moderated.
With 30+ years of experience in the industry, Mediasmith acts as a strategic planning partner for companies and operates 100% independently. Not only does it boost sales and purchase intent for most clients, the agency also focuses on less-tangible metrics like consideration and awareness.
Mediasmith works with many types of businesses, ranging from hospitals and sports teams to enterprise software companies. Notable clients include Patreon, USGA, and AAA.
Throughout the years, Mediasmith has built quite a reputation, earning accolades as Agency of the Year by SFBIG, a professional marketing association based in San Francisco.
#2 HERO Marketing
HERO’s product is happy clients. They serve a diverse range of categories, from Financial Services to SaaS, from Tech to E-Commerce, and when it comes to B2B, HERO is laser-focused on delivering programs that align sales and marketing and speak to prospects.
With clients like Microsoft, Okta, and Autodesk, HERO’s data-driven solutions have helped clients reduce a 9-10 month sale cycle to just 2 months, 13x’d ROI, and more. The firm’s accolades speak for themselves: Ranked one of Adweek’s Top 100 Agencies and Top 10 in the West, Agency Spotter’s Women-Owned Agencies, and Top 100 Marketing Agencies. AND they were in the Inc 5000 in 2020!
Like its name, Mortar is dedicated to helping clients cement strategic decisions and a-ha moments together. Since 2002, the San Franciscan agency has helped create over $21 billion in market value for its customers so that, in their words, “You can’t say what we do isn’t sticking.”
From brand development to media buying to research and analytics, Mortar has served a wide range of clients, including VMware, Couchbase, and Varian. Check out their case history for Varian’s Intelligent Care Center, stacked with great strategy brought to life through well-curated creative.
Sköna is a B2B marketing agency specifically for innovative tech companies. It has ample experience in the tech industry thanks to having roots in Silicon Valley, but now, Sköna operates out of Stockholm.
This move has allowed the agency to incorporate practical Scandivanian design principles into its B2B marketing campaigns. Through its projects, Sköna has helped clients develop brand awareness, create more cohesive campaigns, and even make the Forbes Best 101 Billboards list.
Last but not certainly least, we present BayCreative. This marketing agency prides itself on its vast experience and customized solutions for customers across a range of industries.
Having worked closely with Salesforce since 2013, Bay Creative faithfully reflects Salesforce’s commitment to its values by creating branded content for product launches, presentations, demand gen efforts, thought leadership, and more.