Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a week.

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As offices around the world go remote, we’ve heard all of the basics for working from home: maintain a routine, set up a workspace, remember to shower, and if you’re going to wear sweatpants, at least change out of the ones you wore to bed. For many organizations without much experience working remotely, there is a whole new learning curve...

7 Tips for Leaders During COVID-19

This is not a business as usual moment. Whatever plans you had in place for 2020 have no doubt been disrupted if not tossed out the window. Undoubtedly, it is a moment that will test the resolve of just about every business and its leaders. In short, this is a leadership moment, during which brands, like individuals, can show their...

3 Examples of Company Goodwill In COVID-19

A time of crisis is a time for action, and as we navigate a constant influx of new information and policy updates on a worldwide scale, there is a distinct opportunity for individuals and companies alike to work together for the common good. Of course, there is plenty of fear and anxiety surrounding the current COVID-19 pandemic, but there are...

High Ambitions—Going Vertical with CRM Software

When co-founder and CEO Jeffrey Harris told investors that SpringBig would be shifting their B2B business from small retailers in general to a new vertical—the cannabis industry—he got very mixed reactions. A CRM software designed specifically for cannabis dispensaries when marijuana isn’t even federally legal? It was a bold move, which is why many investors opted to be bought out....

Growing a Category via Unique Customer Experiences

February 28, 2020

You’ve heard that a picture is worth a thousand words, but how many for a video? According to Dr. James L. McQuivey’s Forrester study, “How Video Will Take Over the World,” the answer is…drumroll please…1.8 million. Wow, powerful stuff. How did McQuivey get to this number exactly? 30 (frames per second) x 1,000 (a picture’s worth) x 60 (seconds in...

The Top 3 Problems Marketers Faced in 2019

February 12, 2020

I just finished looking through Gartner’s 2019-20 annual Insights for the C-Suite document (the marketing perspective, naturally), and wanted to share a few thoughts. In essence, some of the collected numbers really validate what I imagine many CMOs have suspected about the state of marketing, and I wanted to offer a couple perspectives on how to adjust to better meet...

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