Renegade Blog

The CMO’s Guide to Acquisitions: A Playbook for Success

March 28, 2023
For B2B CMOs, acquiring a new company can be both an exhilarating and nerve-wracking time. On one hand, an acquisition brings with it a flurry of opportunities for growth, innovation, and market expansion. On the other, it can also mean a whole lot of pressure, uncertainty, and tough decisions. Suddenly, you have a new brand to bring into the fold,...

6 Personal Branding Tips for B2B CMOs

March 6, 2023
As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought...

The Benefits of Taking a Stand as a B2B Brand 

February 17, 2023
Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that...

Why B2B Brands Should Embrace ESG: A Guide to Long-Term Success

February 6, 2023
In today’s business landscape, companies are being held to a higher standard of corporate responsibility. The concept of ESG (environmental, social, and governance) has gained traction in recent years, with more and more companies committing to initiatives that promote sustainability, diversity, ethics, and good governance. This trend is not limited to B2C companies. B2B companies, too, are being called upon...

Five Mistakes to Avoid When Naming (or Renaming) Your B2B Brand

January 26, 2023
When it comes to naming or renaming a business, many brands fail to think about the potential consequences of a name that does not accurately reflect the company’s vision, values, or goals, or that fails to connect with their target audience. To choose the right name for your business, you need to understand the most common naming mistakes and how...

From the Ground Up: The Basic Guide to Building a Strong B2B Brand

January 4, 2023
As a brand strategy consulting firm, Renegade has spent considerable time mapping out brand building for various companies. At it’s core, brand strategy is about helping businesses develop a clear and compelling brand that resonates with their target audience. By taking a calculated approach to branding, businesses can differentiate themselves from the competition and create a lasting impression on customers. ...

The Top 101 B2B Marketing Influencers of 2022

November 15, 2022
B2B marketers are used to change. It’s the nature of the job, with “agility” being the buzzword for a cohort who needs to adapt quickly and surely as the world changes and new challenges arise. What were some of these hurdles in 2022?   As B2B brands adjusted to the post-pandemic world, the digital transformation spurred a renewed interest in self-service...

7 Enlightened Habits of Highly Effective CMOs

November 7, 2022
How do you create a habit? Cue Kory Kogon from an interview on productivity: “The more you do conscious things, the more your brain cells fire and rewire. It’s called Hebb’s Law. Fire, rewire, and those new connections go to the back of your brain, creating new routines. That’s how you create a habit.” Now, what are the conscious things...

The CMO Huddles Guide to B2B Marketing Agency Partnerships

October 12, 2022
If you want to go fast, go alone. If you want to go far, go together. It’s a timeless idiom with a lineage so long and a relevance so broad that proper attribution has been made difficult (an attribution challenge in marketing? Unheard of!). Still, the message stands firm: any endeavor benefits from collaboration. B2B marketing is no different. It...