Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a week.

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Why B2B Marketing Needs Customer Experience Experts

Would you take on two C-Suite roles at once? Mika Yamamoto of F5 Networks would—and she did, taking the lead as both CMO and CXO for the application services company. Why did she do it? To drive simplicity across the organization, of course. Under both titles, Yamamoto boils everything F5 does down to one question: does this activity remove friction...

CMO predicts a healthier work-life balance post-COVID

When CMO Ed Rusch joined Command Alkon in 2017, they were already the leading technology platform for heavy construction suppliers. He saw this as a massive opportunity for the business—it was time for an upgrade to the way things were done, and he was fully prepared to transform the brand in provocative ways. Ultimately, Rusch and company launched their new...

Tips for Direct Mail Marketing During COVID-19

Which sounds better: a package delivered to the office filled with branded swag or a LinkedIn post announcing your newest product launch? The answer is, hands down, the former. Why? Because there’s something truly special about a personal touch—it’s more genuine, and it gets people excited about your brand in a way that makes you stand out. These days, it...

Talkdesk CMO Talks B2B Business Continuity

Kathie Johnson was only a few months into her role as Talkdesk’s new CMO when the COVID-19 pandemic struck and changed the world. There was no playbook for something of this magnitude, but Johnson realized that this was a make or break moment for Talkdesk. They had a cloud-based software solution for contact centers, the rooms where customer service representatives...

4 Examples of B2B Brand Purpose Guiding the Way

There are a million and one reasons why cultivating brand purpose should be a priority for any business and, in light of the current COVID pandemic, here’s one more (with 4 inspiring examples to back us up)! Because a true purpose is the overarching, guiding force behind everything a company does, it’s the contingency plan you didn’t know you needed...

Sharing is Caring with Stack Overflow

As offices around the world go remote, we’ve heard all of the basics for working from home: maintain a routine, set up a workspace, remember to shower, and if you’re going to wear sweatpants, at least change out of the ones you wore to bed. For many organizations without much experience working remotely, there is a whole new learning curve...

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