Servicing a Well-Oiled Demand Gen Machine with Service Express
April 15, 2021
If you can attribute a majority of net new business pipeline to marketing, it’s safe to assume that you’re running a seriously efficient demand gen operation. CMO Joshua Leatherman of Service Express can confirm, having grown marketing-attributed, net new pipeline from 0% to 70%. Not to mention, Leatherman helped grow revenue from $30M to $130M, and the brand has an...