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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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Apply the Scientific Method to Your B2B Brand Strategy in 3 Steps

October 3, 2022

Now for the final installment of the 4-part blog series on CATS. You’ve courageously strategized, artfully ideated, and thoughtfully executed—now it’s time to apply the Scientific Method to ensure that your B2B brand strategy is set up for long-term success. The creative process is pretty useless if you don’t have the numbers to show how brand has contributed to growth,...

Top 7 CMO Communities You Should Join Right Now

September 12, 2022

CMOs have a broad, ever-changing purview. They’re expected to know something about everything. To magically generate demand with a limited budget. To convince the C-Suite that marketing actually works (especially when it comes to that dirty word, “brand”). Tack on a limited number of hours in the day to lead, cajole, and negotiate in isolation and at hyper-speed, and you’ve...

7 Top B2B CMO Coaches to Achieve New Levels of Success

August 23, 2022

There’s a lot to be gained from having a coach, but if you’re at the executive level, it can be daunting to find the perfect fit. This is especially true for the CMO role. There are many general executive-level coaches out there, but a great CMO coach is hyper-focused on guiding CMOs through the landmines that threaten just about every...

The future of B2B marketing in 2023 and beyond

Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%. These percentages highlight a critical point for businesses: if your company is only just getting...

Thoughtful Execution: Bring Your B2B Brand Strategy to Life

[Welcome to part 3 of a 4-part blog series on CATS, an acronym for the four qualities behind brilliant B2B brands. The cool CATS of marketing are: Courageous, Artful, Thoughtful (this blog’s focus!), and Scientific.] A successful brand strategy is a powerful asset—one that can help you grow revenue and gain market share. But a brand strategy is only as...

Must-Listen Podcasts For B2B Marketing Leaders

You really should subscribe to these top-rated, must-listen-to podcasts for B2B marketing leaders ASAP. The Marketing Book Podcast Marketing Today Renegade Marketers Unite B2B Growth: Your Daily B2B Marketing Podcast The State of Demand Gen The CMO Podcast Marketing Trends Demand Gen Radio Exit Five B2B Marketing Podcast The Mindful Marketer Rockstar CMO FM CMO Convo The Marketing Book Podcast...

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