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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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8 CMO Tips for B2B Marketers in 2021

January 12, 2021

It’s no secret that 2020 was the year of disruption. Not only has there been an accelerated digital transformation like no other, but responding to the year’s challenges with agility has become a way of life for B2B marketers across industries. We would know. Having developed and launched CMO Huddles in response to 2020’s challenges, B2B CMOs have gathered together...

7 B2B Branding Lessons for 2021 from 7 B2B Brands

December 10, 2020

To rebrand or not to rebrand? That is the question. No, seriously. It’s a question that many B2B companies faced this year, and answers have varied across the board. For some, it was unavoidable—they’d already put in almost a year of branding work. For others, it was necessary—regardless of what was going on in the world, or perhaps because of...

3 Email Marketing Lessons for 2021 from eMarketer

November 17, 2020

We recently got our hands on eMarketer’s November Email Marketing 2020 report. It’s chock full of new insights about how 2020’s disruptions will affect the future of email marketing. The report sources its info from an extensive selection of data sets and 16 different marketing experts—one of whom is our own Drew Neisser and two others are friends of the...

4 Compelling Reasons to Hire a Boutique B2B Marketing Agency in 2021

November 2, 2020

Finding an External B2B Marketing Company for Your Brand Finding a well-matched external partner is rarely as simple as Googling “B2B marketing agency near me” (though you could get lucky and find us if you happen to be in or near NYC!). Seriously, it is important to work with a partner that first and foremost has the expertise you need....

The Art of B2B Social Selling in 2021

October 7, 2020

Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real...

3 Ways CMOs Are Getting Experimental In Q4

October 1, 2020

If you don’t follow Drew on LinkedIn, you’ve been missing out. Every Tuesday since July, Drew has asked B2B CMOs from various industries to share tips about all sorts of topics—from how to drive demand during COVID to what the CMO of the future will look like. In early September, Drew asked three CMOs to talk about what marketers should...

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