High Ambitions—Going Vertical with CRM Software
March 4, 2020
When co-founder and CEO Jeffrey Harris told investors that SpringBig would be shifting their B2B business from small retailers in general to a new vertical—the cannabis industry—he got very mixed reactions. A CRM software designed specifically for cannabis dispensaries when marijuana isn’t even federally legal? It was a bold move, which is why many investors opted to be bought out....