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Renegade Blog

Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month.

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4 Examples of B2B Brand Propelling Next-Level Growth

December 16, 2021

In CMO Huddles, the debate rages on about calling out brand-building in your budget. Some do. Most don’t. But all recognize that brand-building takes time, can be measured, and impacts all aspects of the company including employee retention, recruiting, CX, and demand generation. There are quite a few euphemisms that CMOs are using to disguise the word “brand” (i.e., air...

B2B Market Research: The New Sales and Marketing Divide

B2B Market Research to Scale Your ABM Efforts

November 5, 2021

“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...

Enabling eConfidence for eCommerce with a B2B Market Research Study

October 6, 2021

Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t...

5 Lessons in B2B Brand Development from Renegade Marketers

September 28, 2021

Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260...

5 Best B2B Digital Marketing Agencies in NYC

August 31, 2021

It’s official—the world’s gone digital. One McKinsey study reported that digital adoption has taken a quantum leap due to the COVID-19 crisis, with the average share of digital customer interactions advancing by three to four years while the rate of companies developing digital/digitally enhanced products and services leapt forward by seven. It follows that companies who embrace the shift to...

5 Best B2B Marketing Agencies in Phoenix, AZ

August 12, 2021

[This post was updated in December 2021] Next up, Phoenix! The Valley of the Sun is the most 5th-most populous city in the U.S and the only state capital with more than one million residents—making it a hot spot for creative marketing talent. Like our other Top 5 lists, these B2B marketing agencies are great at what they do, agilely...

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