B2B marketers are used to change. It’s the nature of the job, with “agility” being the buzzword for a cohort who needs to adapt quickly and surely as the world changes and new challenges arise.
What were some of these hurdles in 2022?
As B2B brands adjusted to the post-pandemic world, the digital transformation spurred a renewed interest in self-service discovery options. The number of touches along the B2B buyer’s journey increased from 17 to 27. Employees sought new jobs as the battle for talent became increasingly competitive. Whispers of a recession grew louder as budgets got slashed.
Amidst all the general turbulence, marketing leaders have faced the hurdles head-on, leaning on their marketing superpowers—and their like-minded peers—to get the job done.
In our first-ever best B2B CMOs list, we’re highlighting 101 of the best marketing execs out there who managed to shepherd their respective brands through trying times with courage and empathy, not just surviving, but thriving.
To take a look at each of these marketers and their mindsets, check out The Top 101 B2B Marketing Influencers of 2022.