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Category: Brand Building

How to Rebrand in a Much Despised Category

Healthcare. To many, the word itself is an oxymoron, with “caring” often missing from the provision of health services to those who need it the most. In fact, in an Gallup poll published in August, the healthcare industry ranked just above the pharmaceutical industry and the federal government as Americans’ three least favorite business sectors. These negative feelings run deep...

What’s in Your Wallet (Hint: It’s More Than You Think)

Loyalty programs. We’re all familiar with them. You make several purchases at one of your go-to stores or businesses and you get some form of reward in return. It’s a win-win from both consumers and brands. But what about the bigger prize at play here, the data that consumers generate when their loyal purchase decisions are aggregated and analyzed? And...

Augmented Reality Aided and Abetted 19 Crimes

January 23, 2019

AI. Machine Learning. Augmented Reality. Today’s CMO has to be both artist and technician to keep up with all the new tools that are coming down the line. Unfortunately, this marriage of technology with creativity often feels forced. If it’s not done properly, the tech/marketing combo can seem disjointed from the overall brand story. Not so with Australian winemaker, 19...

The New Rules of Social Customer Service

It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer service value. The importance of social media for business is increasingly immense in the age of overlapping social communities, and stepping up monitoring can help...

8 Great Ways Brands Have Celebrated Mother’s Day

Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? For those tired of the conventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media campaigns for inspiration. So, in honor of that upcoming holiday (May 11 will be here sooner than you think), here are 8 creative...

Tide Wins Super Bowl Real-Time Marketing

February 4, 2014

We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared...

How Do You Hire? Top CMOs Talk Talent

December 4, 2013

Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody...

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