Measuring brand awareness is essential if you want to build a strong brand and connect with your target audience. It’s a key driver of customer engagement, sales, and brand loyalty. However, measuring brand awareness is not always straightforward, and there are many different metrics you can use to gauge your brand’s visibility and reach. In this article, we’ll explore brand…
Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics…
Are you ready to unleash your brand’s superpower? In the competitive world of B2B, your brand reputation is everything. It’s what sets you apart from your competitors and helps you win business. A positive reputation can boost your credibility, increase customer trust and loyalty, and attract top talent to your team. But, as the saying goes, with great power comes…
The complex landscape of B2B marketing is defined by long-term relationships, multifaceted decision-making processes, and high-stakes transactions. If you’re here, you either love the topic or have no choice but to learn about it. Either way, buckle up for a wild ride as we explore the oh-so-glamorous world of brand consistency and consistent branding. Spoiler alert: it’s more important than…
The key to capturing loyal customers lies in making a lasting impact in their hearts and minds. Learn the essentials of B2B brand positioning so that you can have staying power with your target audience. How do you differentiate your business in a crowded market? Intelligent companies realize that effective B2B brand positioning is more critical than ever. The problem…
Now for the final installment of the 4-part blog series on CATS. You’ve courageously strategized, artfully ideated, and thoughtfully executed—now it’s time to apply the Scientific Method to ensure that your B2B brand strategy is set up for long-term success. The creative process is pretty useless if you don’t have the numbers to show how brand has contributed to growth,…
Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%. These percentages highlight a critical point for businesses: if your company is only just getting…
What is blue and white and read all over? It’s Drew Neisser’s latest book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands! Chock-full of amazing insights, Renegade Marketing is 150 pages of straight B2B goodness. It starts with CATS, an acronym for Courageous, Artful, Thoughtful, and Scientific—the four key traits that make a good leader, great. This framework lays…
Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t…
Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260…