And whether you know it or not,
you are too.
The world is changing fast. In such an environment it’s natural to be cautious, and to seek the safety of the status quo. The problem for marketers is that you can’t stay where you are, because if today’s brands aren’t moving ahead, they’re getting left behind. The only way forward is…forward. But which way is that, and how do you get there?
Answering that question means thinking hard about where you are, where you want to go, and why. It means knowing where others have gone, what’s worked and what hasn’t, and what’s changed in the interim. It means understanding the big picture and your place in it, and why that matters. In short, it means understanding your brand’s story. Because when that story comes into focus, you and your business have the motivation and the courage to act meaningfully.
Discovering your story and helping you tell it, in words, images and actions, is our mission. It’s why we’ve interviewed over 250 marketing executives and shared their stories on AdAge, Social Media Today, Social Media Explorer, in our CEO’s book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing and on our podcast,Renegade Thinkers Unite. The lessons we’ve learned from these individuals inform what we do every day for our clients, and help us to help them find their way, courageously and purposefully.
The fundamental idea that rallies employees, inspires customers, and transforms inaction into action. Your brand story lets you take an active role in addressing your audience’s cares and concerns, no matter the market. For brands that haven’t yet found their story, we help them discover it, making sure it’s meaningful in a way that they can own, with an emotional core that goes beyond product/service features.
Because creativity knows no bounds, there are countless ways to tell your story. Our idea of content, and storytelling, goes beyond mere words to include virtually anything that deepens and enriches your audience’s understanding of the brand’s role and purpose. Our content is crafted to ensure sure the components build upon each other like chapters in your favorite book.
Content works best when it starts a conversation, and that’s why social plays a big part in what we do. For Renegade’s clients, social media plays multiple roles, from market intelligence to product feedback, news dissemination to employee recruiting, and lead generation to social selling. Throughout, your story will cut through regardless of the context, channel, or day of the year. And just to make sure, paid social media is a mandatory part of our approach.