CMO Insights: What’s the Story with Storytelling?
April 27, 2016
It was one of those rare Los Angeles days — smog free, blue skies and the air was crisp. A perfect set up for what I hoped would be a perfect pitch. We were sitting in a diner right across the street from the bank headquarters in Pasadena and we were the opposite of stressed out. Like well-prepared boxers, we...