CMO Insights: Marketing the Lifestyle
March 30, 2014
Every once in a while I meet someone whose job sounds like a lot more fun than mine. After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously. I mean who wouldn’t want to ride bikes, ATVs and Jet Skis all in the name of customer and product research? And then there’s the fact that...