Why CSR is Not a Marketing Strategy
March 4, 2016
Over the years, this blog has applauded the efforts of a number of brands endeavoring to “do well by doing good” (i.e. Petco, J&J, Richline, Patron, Omni Hotels and more). Framing such efforts of corporate social responsibility (CSR) in this way, I may have implied that CSR is actually a strategy in itself. Fortunately for you in our interview below, Karen Quintos, CMO of Dell, clarifies why CSR...