Podcasts | Renegade

Ace the Interview: B2B CMO Edition

September 29, 2023

GUEST:
Jacob Warwick,
Founder, ThinkWarwick

“Tell me about yourself.” This vague, clichéd interview question can be answered in a lot of different ways. Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role....

Adriana Gil Miner - Chris Willis - Andrew Bennett

MarTech Meets AI: Integration Insights

PODCAST

September 22, 2023

GUEST:
Adriana Gil Miner - Chris Willis - Andrew Bennett,
CMOs, Iterable - Acrolinx - Smartsheet

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration. Three such CMOs are Adriana Gil Miner of Iterable,...

Melanie Marcus - Grant Johnson - - Lauren Wagner Boyman

From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

PODCAST

September 15, 2023

GUEST:
Melanie Marcus - Grant Johnson - - Lauren Wagner Boyman,
CMOs, Surescripts - Billtrust - KPMG US

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs...

The Leadership Leap: From CMO to CEO

PODCAST

September 8, 2023

GUEST:
Karen Starns,
CEO, OJO Canada

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the...

Drew’s Takeaways: Augmenting CMO Productivity with GenAI

PODCAST

September 1, 2023

GUEST:
Drew Neisser,
CEO & Founder , CMO Huddles

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little...

Kaycee Kalpin - Janet Jaiswal - Jan Deahl

ICP VIPs: How 3 B2B CMOs Tighten Targets

PODCAST

August 25, 2023

GUEST:
Kaycee Kalpin - Janet Jaiswal - Jan Deahl,
CMOs, Premier Inc. - Cloudbeds - Drake Star

A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be...

Bryan Law - Amanda Malko - Sangram Vajre

B2B GTM Shepherds: From Pipeline Dreams to Revenue Reality

PODCAST

August 18, 2023

GUEST:
Bryan Law - Amanda Malko - Sangram Vajre,
CMOs, ZoomInfo - G2 - GTM Partners

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in...

Jacques Botbol - Olga Noha - Dean Nicolls

Going Global: An International Marketing Starter Pack

PODCAST

August 11, 2023

GUEST:
Jacques Botbol - Olga Noha - Dean Nicolls,
CMOs, Tastewise - SplitMetrics - Jumio Corporation

Have product-market fit, will travel. International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this...

Compassionate CMO Leaders… Unite!

PODCAST

August 4, 2023

GUEST:
Dalia Feldheim,
Founder & CEO , Flow Leadership Consulting

Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the...