The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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B2B Marketing to the Rescue
September 18, 2020GUEST:
Businesses need marketing now more than ever if they want to drive top-line growth. Why? Because marketers know how to do more with less. Despite budget cuts and the shift to virtual-only communications, marketers still know how to motivate employees,...
Rebranding Without Losing Your Past
September 11, 2020GUEST:
2020 was going to be the year of the brand refresh for the data and analytics company, Information Builders. CMO Carol McNerney came on board in January to help bridge the gap between the company’s 45-year history and its desired...
Creating Your Own B2B Category
September 4, 2020GUEST:
It’s not easy to create your own category. It takes vision, it takes competition, and it requires the analysts’ blessings. But, if done right, category creation can differentiate your business in a big way. B2B brands that establish a new...
Abundant Generosity Begets Abundant B2B Sales
August 28, 2020GUEST:
At the beginning of 2020, Pluralsight decided it was going to give away all of its online tech courses for an entire month. The education company knew that this might negatively affect revenue, but that was a risk worth taking....
The Ins and Outs of B2B Demand Generation
August 21, 2020GUEST:
Former SVP Marketing, Cofense
In case you haven’t heard, it’s time to rev up your demand generation tactics. With budgets cut and in-person lead nurturing opportunities out of the picture, it’s up to marketers to put the pedal to the metal and show their...
One CMO’s System for Aligning Sales and Marketing
August 14, 2020GUEST:
With 25 years in the tech industry, Conversica CMO Rashmi Vittal knows a thing or two about sales and marketing alignment. She knows that it’s about “company-wide enablement” as opposed to “sales enablement.” She knows the value of a simplified...
The Original Renegade Marketer: Dr. Benjamin Franklin
August 7, 2020GUEST:
Founding Father, United States of America
If you could go back in time and meet one historical figure, who would it be? For Drew, the answer is obvious: Dr. Benjamin Franklin. This should come as no surprise to anyone who knows Drew. As a proud Franklin...
Today’s Resilience is Tomorrow’s Excellence
July 31, 2020GUEST:
What does B2B excellence look like in a downturn? When faced with this question, the software company Coupa quickly adopted a story of resilience. The decision to change its messaging allowed Coupa to change buying committee perspectives on its offering—if...
The Art of the Strategic Shortcut
July 24, 2020GUEST:
While California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying off 400 workers in less than two weeks. With a self-prescribed “healthy sense of paranoia and a very...