Carl Neisser starts every new year with a list of learning goals. Last year, he aimed to master texting with his children and grandchildren. Throughout his lifetime of over 90 years, Drew’s father Carl has collected important lessons about everything from teamwork, to leadership, to continually building a personal network. Above all, he never stops learning and never stops caring about his relationships.
On this special 100th episode of the Renegade Thinkers Unite podcast, Drew and his Dad discuss the Neisser family legacy in marketing and business, and chat about why putting people first is the first idea that any Renegade marketer needs to understand. For Carl, listening is important, but retaining that information is even more crucial in becoming the player that your team can rely on. In an inspiring “like father, like son” fashion, Drew and his father will walk you through the steps to becoming a lifelong learner in marketing and beyond.
Listen here to celebrate 100 episodes of Renegade thinking.
What You’ll Learn
Life lessons on how to build a network of relationships across the span of a lifetime
Great relationships with people from all walks of life should be an aspiration for people across the world – not just in B2B marketing. How can you begin to build a network of close friends and colleagues? Drew and Carl explain that it starts with simply taking the initiative to connect with them on a regular basis. Carl meets with dozens of people every month and always takes an interest in their businesses, ideas, passions, and families. This deep knowledge people allows him to make meaningful connections among people in his network – adding value to the lives of nearly everyone he meets.
Leadership, accountability, and the power of a great team
Leadership, while often complex and detailed, really comes down to a few simple strategies. Carl outlines his best advice for leadership all on this episode. For example,
- Be honest, upfront, and supportive in your communication
- Hold your team accountable in order to help them grow
- Remember what people tell you, and make connecting with them a priority
- Encourage authentic teamwork within your organization
Carl also learned how to keep a close eye on his competitors from the great Abraham Lincoln. By understanding the way they think, lead, and act, your organization can be better prepared to compete against them in your industry.
You can’t avoid failure, so learning from past mistakes is crucial
Everyone has known deep and painful failure, both in their professional and personal lives. The difference lies in whether or not you learn from your mistakes and move past them, or continue to dwell in the past. By approaching every day with Carl’s mindset of “every day is a learning day,” you can start to view mistakes as simply opportunity for growth. He encourages all Renegade marketers to stay humble, stay curious, and never stop learning.
- [0:29] Drew’s guest for this episode is his father, Carl Neisser
- [5:50] Key leadership and teamwork lessons from Abraham Lincoln
- [10:50] Teamwork is essential in many contexts, from sports to marketing
- [15:30] Learning how to build and maintain a lifetime’s worth of connections
- [22:17] The way you connect with people is important
- [25:22] Treating failure as an opportunity for growth
Resources & People Mentioned
- BOOK: “Traction: Get a Grip on Your Business”
- BOOK: “Team of Rivals: The Political Genius of Abraham Lincoln”
- BOOK: “Red Sparrow: A Novel (The Red Sparrow Trilogy)”
- Entrepreneurial Operating System