This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
In Search of a New CSAT Measure
While I was checking out at a CVS the other day, the cashier asked me to do her a favor and complete a survey, circling a number on my receipt in the hopes that I would acknowledge the quality of her service on a designated website. And while she had done a competent job ringing up my Fisherman’s Lozenges and NyQuil, there was nothing extraordinary about our encounter, ...
135: How the Control Freaks at UTAK Are Cutting Through
Chief Marketing Officer, UTAK
B2B CMOs: Your Content Needs a Framework
Making Free Throws and Other Marketing Fundamentals
As a dedicated “Zionist,” March Madness was a huge disappointment. This Duke team had what it takes to go all the way: loads of talent (including the best player in the country), perseverance, poise under pressure and legendary leadership. Yet despite all of this promise, Williamson’s team only made it to the Elite Eight, losing to Michigan State by a single point.
As it turns out, ...