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Climb Ev’ry Mountain with Star CMOs
Surveying the tightly packed group of 19 award-winning CMOs, I had two challenges. The first was being heard over the Broadway mezzo-soprano who was rehearsing in a nearby room. The second was making sure the conversation about leadership was as scintillating as the singer.
As it turns out, this particular Tuesday at The CMO Club’s annual CMO Awards was a smash hit. The singer stopped practice shortly ...
162: Working like a Spartan
Chief Marketing Officer, Spartan
Retention vs. Acquisition: Marketing from Beyond the Sale
Ginning Up Simpler B2B Marketing
While assessing four distinct gins, a few of the 27 CMOs assembled quietly wondered if there was any connection between that tasting process and the promised B2B marketing simplification workshop that was to follow. Before I explain the undiluted connection, let me provide a bit more context. I hosted this gathering right before the kickoff of The CMO Club Fall Summit, an action-packed conference that yielded liters of insights ...