This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
Should You Have A Podcast?
If you do a search to find out how many podcasts there currently are on planet earth, the answer you find will likely have the caveat: "These numbers are approximate." One of the reasons the number can't be pinned down accurately is because new podcasts are proliferating so fast (while others are dying off). In other words, podcasting is still a very fluid, one might ...
130: The Power of a Purpose-Driven Story Statement
CEO & Co-Founder, Renegade
Don’t Trust Your Gut
What’s a Purpose-Driven Story Statement?
Advertising history is cluttered with great taglines—a few carefully crafted words indelibly linked to one brand through hundreds of millions of ad impressions. You’re in Good Hands. Just Do It. Think Different. But few brands today have the kind of budgets that would make such lines stick in our consciousness, AND more importantly, savvier consumers seek out brands that back up such cleverness with real actions, both ...