This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
What’s a Purpose-Driven Story Statement?
Advertising history is cluttered with great taglines—a few carefully crafted words indelibly linked to one brand through hundreds of millions of ad impressions. You’re in Good Hands. Just Do It. Think Different. But few brands today have the kind of budgets that would make such lines stick in our consciousness, AND more importantly, savvier consumers seek out brands that back up such cleverness with real actions, both ...
124: Buying is Broken — Here’s What We Can Do
Distinguished Vice President, Gartner
Getting Leads into Your Pipeline
Consumer Tech as B2B Beacon
CES is flat-out overwhelming. It’s a beat-the-clock search for the amazing, the transformational or the just plain cool, while not getting entranced by what the Japanese call “chindogu”—the stuff that’s almost, but not quite, useless. Take the Hoverbike, for example. It’s a flying motorcycle that every self-respecting Luke Skywalker fan will want immediately—until you learn it flies only 12 feet off the ground for 20 minutes ...