This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
A Pep Talk for 2019
The silence was palpable when Gartner’s Brent Adamson challenged a group of otherwise upbeat B2B CMOs, "How are you preparing for the recession?" Until that moment, these CMOs, who hailed from a wide range of successful enterprises, simply hadn’t considered that either a downturn was imminent or that the possibility merited serious preparation. Nor had I.
But because “a crisis is a terrible thing ...
115: Breaking the Curse of Knowledge, or: How I Learned to Stop Worrying and Love the Comms
Chief Marketing Officer, Jellyvision
Yes, TV Advertising Is Still Effective
5 Golden Insights from an Olympic Champ
As the sloppy mid-November snow broke many a branch on the leaf-laden trees on our block, my wife dialed 311 to secure help, while I imagined myself racing down Aspen Mountain, trying to earn a gold medal (for my age group) on the NASTAR course. It’s not a hopeless cause, but let’s just be clear—I’m no Lindsey Vonn.
I bring up Ms. Vonn, the ...