This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
Consumer Tech as B2B Beacon
CES is flat-out overwhelming. It’s a beat-the-clock search for the amazing, the transformational or the just plain cool, while not getting entranced by what the Japanese call “chindogu”—the stuff that’s almost, but not quite, useless. Take the Hoverbike, for example. It’s a flying motorcycle that every self-respecting Luke Skywalker fan will want immediately—until you learn it flies only 12 feet off the ground for 20 minutes ...
120: What Modern Banking Can Teach Us About Marketing
Paul Kadin & Sarah Welch,
Senior Advisor & Director, Novantas
Why You Need A Brand Story Blueprint
A Pep Talk for 2019
The silence was palpable when Gartner’s Brent Adamson challenged a group of otherwise upbeat B2B CMOs, "How are you preparing for the recession?" Until that moment, these CMOs, who hailed from a wide range of successful enterprises, simply hadn’t considered that either a downturn was imminent or that the possibility merited serious preparation. Nor had I.
But because “a crisis is a terrible thing ...