This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
157: From Shepherding to CMOing: How Simon Schaffer-Goldman Helps Case Paper Cut Through
October 11, 2019GUEST:
CMO & VP of Business Development, Case Paper
Simon Schaffer-Goldman, of Case Paper, is really just your run-of-the-mill CMO. Well, except maybe for starting out as a shepherd in New Zealand. Also, maybe his portfolio of stunning photography and his penchant for comedy writing are somewhat uncommon. Oh,...
How much MarTech is Too Much?
September 24, 2019
Tech is pervasive in the modern era—virtually every industry vertical has a strong showing of start-up companies touting some form of SaaS to make lives easier. Marketing is no different. Platforms for content management, talent, management, market research, and who knows how many other things, have been popping up. Sure, it’s great as a buyer to have multiple options for...
6 Lessons About Your Marketing Powers
If I’m going to shout anyone’s quotes from the rooftops, I’m glad they’re Thomas Barta’s. Why? Well, it’s not often you have an hour-long chat with someone who has enjoyed (and is enjoying) such a storied career. He was a partner and senior marketer at McKinsey, led the world’s largest study of marketing leadership (68,000 assessments—not too shabby!), published a book on ...
156: Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders
October 8, 2019GUEST:
Asst. Professor of Business Administration, Darden School of Business Administration
On last week’s RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in detail. Given the subject matter, it was only appropriate that the episode was recorded in the...
Why Persona Marketing May Not Be Working for You
September 16, 2019
Marketers have heard that they need a separate persona for every slice of their target audience. But at what point are they diluting their brand or outright wasting money by over-segmenting their marketing? To answer these important questions, we interviewed our CEO, Drew Neisser. Q: Why do many marketers think more personas is better? Doesn’t one or two personas signal...