This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
137: Post-Sale Marketing and Keeping the Customer Smiling
June 7, 2019GUEST:
SVP, Marketing, Appian
Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty...
Effective Communications and the Burden of Knowing Too Much
May 28, 2019
Though this used to mainly fall within HR’s purview, marketing departments are increasingly involved in shaping communications. There are a few reasons behind this change, among them the need to improve employee retention rates as unemployment increases, and the recognition that a healthy company culture can go a long way in shaping a good customer experience and creating persuasive, employee...
Should You Have A Podcast?
If you do a search to find out how many podcasts there currently are on planet earth, the answer you find will likely have the caveat: "These numbers are approximate." One of the reasons the number can't be pinned down accurately is because new podcasts are proliferating so fast (while others are dying off). In other words, podcasting is still a very fluid, one might ...
136: Take It Slow—How Research Can Supercharge Your B2B Marketing
May 31, 2019GUEST:
Chief Marketing Officer, FocusVision
When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple. A brand transformation is not a pizza (stop...
The Value of Personal Flair
May 23, 2019
The Value of a Personal Flair When it comes to ‘thank yous,’ it’s not often someone takes the time to put pen to paper. It’s usually an email, a quick text, or a phonecall, if anything. But Gabi Zijderveld, CMO of Affectiva, shared her experience in drafting 44 handwritten thank you notes in one night to the speakers at a...