This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
The Art of Changing Your Brand Name
Chief Marketing Officer, TrustArc
The Major Change for CMOs in 2020
Too Many Personas, Too Little Brand
The first time I bristled at the word “persona” was around 1998, when we were working on one of the early websites for Panasonic. One of our clients had come back all pumped up from a Forrester conference at which they declared personas were the only way to drive effective customer experiences. Next thing you know, we’re drafting faux bios of stereotypical visitors like Donna Dealseeker and Tom Techie ...
164: “Feline” Groovy: Nala Cat Meows on Influencer Marketing
Chief Feline Officer, Nalacat.com