This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
Ginning Up Simpler B2B Marketing
While assessing four distinct gins, a few of the 27 CMOs assembled quietly wondered if there was any connection between that tasting process and the promised B2B marketing simplification workshop that was to follow. Before I explain the undiluted connection, let me provide a bit more context. I hosted this gathering right before the kickoff of The CMO Club Fall Summit, an action-packed conference that yielded liters of insights ...
177: A CMO’s Guide to Cultivating Customer Champions
Showing Purpose Through Video
Too Many Personas, Too Little Brand
The first time I bristled at the word “persona” was around 1998, when we were working on one of the early websites for Panasonic. One of our clients had come back all pumped up from a Forrester conference at which they declared personas were the only way to drive effective customer experiences. Next thing you know, we’re drafting faux bios of stereotypical visitors like Donna Dealseeker and Tom Techie ...
176: Keep Calm and Acquisition On