This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
My Eclectic Summer Reading List
When I call my summer reading list “eclectic,” I’m not kidding. I’ve bounced from a Mary Renault classic to Lee Child’s latest; childhood memoirs from Trevor Noah and Tara Westover; biographies of Ben Franklin and Richard Holbrooke; Yuval Noah Harari’s look at the future and Georgia Hunter’s reimagining of how her Polish relatives survived the Holocaust. Since I listened to about half of these ...
175: Digging Deep into Corporate Purpose
Keynote Speaker & Strategist, fullmontyleadership.com
A Key Mistake CMOs Make
6 Lessons About Your Marketing Powers
If I’m going to shout anyone’s quotes from the rooftops, I’m glad they’re Thomas Barta’s. Why? Well, it’s not often you have an hour-long chat with someone who has enjoyed (and is enjoying) such a storied career. He was a partner and senior marketer at McKinsey, led the world’s largest study of marketing leadership (68,000 assessments—not too shabby!), published a book on ...
174: Finding Your Brand’s North Star
Chief Marketing Officer, White Ops